Michael Woo

DIRECTOR OF User Experience

As the UX Director, Michael is responsible for overall UX digital strategy, research, analysis, and design delivery for clients.

At UpTop, Michael has worked on or overseen most projects – from discovery to launch – including Amazon, Microsoft, F5, Los Alamos National Laboratory, OYO, Premera Blue Cross, and The L.A.U.G.H. App just to name a few. Projects range from B2B and B2C internal business intelligence tools, consumer-facing products, new website creations and major redesigns, mobile applications and more. 
Prior to UpTop, Michael worked as the Senior Lead Designer at Big Fish Games where he spearheaded the design of the company’s Instant Games App for Android, Windows 8 and Roku.

Michael is also on the advisory board for the Tombolo Institute of Design Thinking at Bellevue College.