UpTop Team, Author at UpTop

Digital Strategy, Leadership, UX Design

6 Solutions for Bridging the Gap Between Marketing and IT on Your Next UX Project

As a business leader, you know how difficult it can be to reach a true consensus when pursuing new initiatives. While various departments within your organization are working towards one goal, there a...

UpTop Team

Technology, UX Design

4 Tips for Pairing a Great User Experience with Your IoT Device

At the turn of the decade, the Internet of Things was still a largely conceptual and primordial entity. Nonetheless, experts in the tech sector were generally in consensus that the IoT would become a ...

UpTop Team

Digital Strategy, UX Design, Website Design

3 Strategies for Design that Look Great, Work Great and Actually Sell

It’s not uncommon for different stakeholders to have different opinions about the right design decisions for your company. Engineering is focused on the efficiency and sustainability of the website ...

UpTop Team

marketing and UX design create effective marketing strategy

Digital Strategy, UX Design

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase yo...

UpTop Team

UpTop uses data to inform design decisions

Conversion Rate, UX Design, UX Research, Website Design

Your Conversion Problem May Actually Be a Design Problem

Your organization’s sales projections are flat-lining. Your marketing department has tried countless promotional offers on a variety of products, you’ve got an active social media presence and ana...

UpTop Team

Businessman and businesswoman holding megaphone

Design Thinking, UX Design

5 Must-See Ted Talks on Design for Business Leaders

Whether you’re leading your organization’s marketing department, the head of IT or making leadership decisions in another role within your enterprise, it pays to look at the challenges you face on...

UpTop Team

Development, Leadership, UX Design

3 Reasons a UX Team Should Judge Your Company’s Internal Debates

In an enterprise setting, very few decisions ever get made unilaterally. This is especially true when it comes to building applications, designing a website, portal or intranet. C-level executives wil...

UpTop Team

Technology, UX Design

Emerging Tech Underscores the Importance of UX Testing

Even UX is subject to the primary tenet of evolution—survival of the fittest. After years of experimentation in web design, industry standards and best practices have been firmly established and acc...

UpTop Team

Design Thinking, Leadership, Technology

Design and Distraction—Key Takeaways from Tristan Harris’ TED Talk

Based on the results of a recent survey created by financial management company Think Money, we’re going to need to add a new page to our 12-month calendar to make up for all the productivity lost d...

UpTop Team

Legacy Systems, UX Design

Ignoring the User Could Mean Banks Are Giving Money Away

When Quicken Loans revealed the first ever fully-online mortgage lending service “Rocket Mortgage,” there was, with good reason, a fair degree of doubt among consumers. The company’s slogan is c...

UpTop Team

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All posts by: UpTop Team

6 Solutions for Bridging the Gap Between Marketing and IT on Your Next UX Project

4 Tips for Pairing a Great User Experience with Your IoT Device

3 Strategies for Design that Look Great, Work Great and Actually Sell

3 Ways Marketing and UX Can Work Together to Drive Profitability

Your Conversion Problem May Actually Be a Design Problem

5 Must-See Ted Talks on Design for Business Leaders

3 Reasons a UX Team Should Judge Your Company’s Internal Debates

Emerging Tech Underscores the Importance of UX Testing

Design and Distraction—Key Takeaways from Tristan Harris’ TED Talk

Ignoring the User Could Mean Banks Are Giving Money Away

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