Participants: Craig Nishizaki, Head of Business @UpTop Michael Woo, Head of Design @UpTop Length: 1m 57s Craig Nishizaki: To help frame the conversation from a UX strategist perspective, what are elements of the user experience that need to be engineered? Michael Woo: That’s a really good question. There are generally five elements or layers to […]

How can business leaders tap UX methods leadership strategy design to help them accomplish their business objectives? Let’s talk about it.

As organizations scale and evolve, aligning departments around shared goals becomes more complex. Cross-functional collaboration, transparent communication, and streamlined workflows are more critical than ever. In the hybrid and remote work age, disconnected teams can lead to inefficiencies and missed opportunities. Fortunately, a modern digital workplace platform—commonly referred to as an intranet—can be a powerful […]

The debate between high-fidelity and low-fidelity prototypes continues to challenge designers and product teams. High-fidelity prototypes offer a realistic, polished representation of a digital product but require more time and effort. In contrast, low-fidelity prototypes are quicker and easier to produce but may lack the detail needed to convey the full design intent. Finding the […]

In the last decade, the world has become increasingly mobile-centric. The proliferation of smartphones, tablets, and other portable devices has fundamentally changed how people access information and engage with businesses online. As a result, having a mobile strategy for your business website is a must-have to remain relevant and competitive. This article examines this mobile […]

Launching a new project without proper discovery can lead to costly missteps, unclear priorities, and wasted effort. A well-run project discovery phase creates the strategic foundation for everything that follows; whether you’re building a customer-facing app, an internal system, or reimagining an entire digital experience. Discovery helps teams deeply understand the problem they’re solving, uncover […]

How can business leaders tap UX methods leadership strategy design to help them accomplish their business objectives? Let’s talk about it.

For years, creating a top-notch eCommerce user experience (UX) was primarily about building a clean, intuitive desktop website. While desktop design and functionality remain important, businesses must now treat mobile UX as a cornerstone of their digital strategy—not just an afterthought. Mobile commerce continues to outpace desktop in both traffic and transactions. As consumers increasingly […]

In this episode, Craig Nishizaki and Michael Woo explore why iterative design is a crucial business strategy for long-term success.

In this episode, host Michael Woo sits down with UX Research Director Scott Klein to explore how organizations can develop an effective research program, even with tight budgets and minimal resources. Research is often seen as a luxury, but with the right approach, it becomes a powerful tool for improving business outcomes, optimizing user experiences, and driving measurable success.