UpTop Team, Author at UpTop

Digital Strategy, Technology, UX Design

3 Reasons Gamification Can Offer Big Returns For Businesses

The simple premise behind the importance of UX-driven design is to make it easier and more enjoyable for your users to achieve desired goals. Gamification, one of the fastest growing UX trends, integr...

UpTop Team

Lure Boomers to buy into milliennial first world

UX Design

4 UX Tips To Lure Baby Boomers to Buy Into a Millennial-First World

It’s hard to argue that the maturation of the Millennial generation hasn’t dramatically altered the landscape of the global economy. As the first generation to be digital natives, this group is in...

UpTop Team

UX Design, UX Research

5 Sales Challenges That Can Be Improved With UX Design

In a recent Forrester study, a dichotomy was drawn between organizations that invest in customer experience and those that do not. Forrester’s data determined that over a five year period, the organ...

UpTop Team

Digital Strategy, UX Design, UX Research

What Role Does UX Play in SEO?

In today’s digital economy, SEO is everything. A higher rank means more traffic, leads and, presumably, revenue. But you cannot make the mistake of thinking that breaking the first page on a Google ...

UpTop Team

CX, UX Design

Why CEO’s Cannot Be Skeptical About Budgeting For UX

Halfway through 2017, savvy organizations are already laying the foundation for their 2018 strategies and building the budgets that will help them reach their goals. In Part 1 of this series we examin...

UpTop Team

Mobile, UX Design

4 UX Tips To Help You Capitalize on the Freemium Model

Over the past several years there has been a seismic shift in the way that consumers access the Internet. After decades of supremacy, desktops were supplanted late in 2016 as a majority of Internet tr...

UpTop Team

5 key digital trends for successful businesses

Digital Strategy, eCommerce, Enterprise

5 Key Trends Driving Business Success in the Digital Marketplace

In mid-June, online retail giant Amazon made waves in the business world when it was announced that the company would be acquiring grocery chain Whole Foods for a staggering $13.4 billion. This...

UpTop Team

Digital Strategy, UX Research

Top 3 Data Analytics to Track for Better UX

Businesses that hope to remain relevant must begin to leverage big data analytics to inform decisions that will foster greater user experience. Research firm Gartner reports that by 2020, customer exp...

UpTop Team

Design Thinking, Enterprise, UX Research

Restoring Brand Image Through Improved User Experience

These days, customer service is king. According to a recent report from customer intelligence consulting firm Walker, customer experience is expected to overtake price and product as the key brand di...

UpTop Team

CX, Technology

3 Strategies For Getting C-Suite Buy-In On Chatbots

The chatbot has made significant strides since the earliest iterations just a decade ago. It is defined as a service, powered by rules and sometimes artificial intelligence, that interacts via a chat...

UpTop Team

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All posts by: UpTop Team

3 Reasons Gamification Can Offer Big Returns For Businesses

4 UX Tips To Lure Baby Boomers to Buy Into a Millennial-First World

5 Sales Challenges That Can Be Improved With UX Design

What Role Does UX Play in SEO?

Why CEO’s Cannot Be Skeptical About Budgeting For UX

4 UX Tips To Help You Capitalize on the Freemium Model

Top 3 Data Analytics to Track for Better UX

Restoring Brand Image Through Improved User Experience

3 Strategies For Getting C-Suite Buy-In On Chatbots

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