Journey Mapping Blogs

Digital Strategy, Journey Mapping, UX Design

From Insights to Impact: Acting on Customer Journey Maps

Results by Design: UX Insights for Business Leaders Description: In this episode, hosts Craig Nishizaki and Michael Woo dive deep into the journey mapping process and explore how businesses can identi...

UpTop Team

CX, Design Thinking, Journey Mapping, UX Design, UX Research

Having Trouble Finding Solutions to Complex Problems in Digital Projects? Follow This Process

Complex problems require big solutions, and big solutions require bold ideas. A concern that we often hear from our clients is that their internal teams approach design incrementally. It can be tough ...

Michael Woo

CX, Journey Mapping, UX Design, UX Research

Unlocking Mobile Insights with Customer Experience Mapping

Mobile devices remain central to digital engagement, requiring businesses to craft robust and adaptable mobile strategies. As technology evolves rapidly—with Progressive Web Apps (PWAs), AI-driven p...

UpTop Team

Journey Mapping, UX Research

5 High-Value UX Activities Your Company is Overlooking

Hosts Craig Nishizaki and Michael Woo talk about their Top 5 list of the most high-value (and sometimes underrated) UX-related activities and strategies that could transform the way your company opera...

UpTop Team

CX, Journey Mapping

Understanding Your Consumer Insights Doesn’t Need To Be a Code-Cracking Exercise

Consumer insights help businesses build effective websites that connect with customers. Explore best practices and strategies for businesses of all sizes....

Craig Nishizaki

CX, Journey Mapping, Leadership, Website Design

How the Modern Enterprise B2B Buyer Journey Has Changed

We are joined by Senior UX Designer, Deborah Roberts, to discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on your B2B website because of these c...

UpTop Team

CX, Design Thinking, Digital Strategy, Journey Mapping

5 Customer-Centric Digital Strategies To Redefine the Digital Customer Journey

The digital customer journey is a critical aspect of the customer experience (CX). Explore five strategies to optimize CX across eCommerce channels....

Craig Nishizaki

CX, Design Thinking, Journey Mapping, UX Design, UX Research

[eBook] Defining the Problems that Detract from Your UX

Taking the time to accurately and concisely identify and frame the problem ensures that you don’t miss out on opportunities. It also prevents you from wasting your time and resources creating someth...

UpTop Team

CX, Design Thinking, Journey Mapping, UX Design, UX Research

Want to Improve Your Digital Experience? Defining the Right Problem Is Critical

You can’t solve your customers’ problems if you don’t know what they are. Discover how to use design thinking to better serve your customers....

Michael Woo

CX, Design Thinking, Journey Mapping, UX Design, UX Research

[eBook] The First Step in Design Thinking is Expressing Empathy for Your Users

At UpTop, we use a practice called design thinking to inject empathy into all of our UX research and design activities. Design thinking is a structured process that helps teams like yours approach pro...

UpTop Team

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Insights About Journey Mapping

From Insights to Impact: Acting on Customer Journey Maps

Having Trouble Finding Solutions to Complex Problems in Digital Projects? Follow This Process

Unlocking Mobile Insights with Customer Experience Mapping

5 High-Value UX Activities Your Company is Overlooking

Understanding Your Consumer Insights Doesn’t Need To Be a Code-Cracking Exercise

How the Modern Enterprise B2B Buyer Journey Has Changed

5 Customer-Centric Digital Strategies To Redefine the Digital Customer Journey

[eBook] Defining the Problems that Detract from Your UX

Want to Improve Your Digital Experience? Defining the Right Problem Is Critical

[eBook] The First Step in Design Thinking is Expressing Empathy for Your Users

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