Journey Mapping Blogs - Page 3 of 3

Essentials-Creating-Customer-Journey-Map

Design Thinking, Journey Mapping, UX Research

Essential Elements in Creating a Customer Journey Map

Customers are increasingly savvy and look beyond products or pricing when they make purchasing decisions. They want to buy from businesses that offer a high level of customer service and deliver a sea...

UpTop Team

CX, Journey Mapping, Process, UX Research

Why Your Business Should Do Journey Mapping too

Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client work - we get into situations where we need improve how we do things, both inter...

UpTop Team

CX, Journey Mapping, UX Design, UX Research

Customer Experience Mapping Helps Find the Best Way to Serve Your Customers

Mapping a great customer experience: Part 2 In Part 1 of this series on customer experience mapping, we provided a quick introduction and overview. As you’ll recall, customer experience mapping is a...

UpTop Team

CX, Journey Mapping

Mapping a Great Customer Experience

Now that we have GPS to lead us wherever we need to go, many of us wouldn’t think about unfolding and poring over a traditional map to chart out a trip. So it may sounds a little old-fashioned when ...

UpTop Team

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Essential Elements in Creating a Customer Journey Map

Why Your Business Should Do Journey Mapping too

Customer Experience Mapping Helps Find the Best Way to Serve Your Customers

Mapping a Great Customer Experience

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