UX Research Blogs - Page 2 of 5

Design Thinking, Journey Mapping, UX Research

[eBook] A Guide To Customer Journey Mapping

Customer journey mapping is a user experience research exercise that allows you to obtain a holistic end-to-end view of your customers actions and emotions as they try to reach a goal within your digi...

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UX Research

[Worksheet] 5 Questions to Audit Your User Experience

We can get so caught up in marketing and meeting business goals that often we forget the biggest differentiator from our competitors for our business is our user experience....

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Accessibility, CX, Development, UX Design, UX Research

The Accessibility Imperative: How to Use Inclusive Design to Create Digital Experiences for All

Legally, digital experiences must be accessible. Discover why inclusive design is also an ethical imperative and how your next project can stand out....

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CX, Design Thinking, Digital Strategy, Journey Mapping, UX Design, UX Research

How to Solve Your Organization’s Most Complex Digital Problems

Design sprints play a crucial role in enacting change in healthcare digital systems. Find out why this is only one tool in the toolbox of strategic design thinking....

Michael Woo

Development, Digital Strategy, UX Design, UX Research

Assessing Analytics Tools to Improve UX Design Outcomes

Does your development strategy rely on intuition? Probably not. Successful design teams, web developers, and marketers rarely achieve long-lasting results simply by trusting their gut. The gut is impo...

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Design Thinking, UX Research

High-Fidelity vs. Low-Fidelity: Which Prototype Is Better?

In a perfect world, every designer would have a complete idea of how a user interface (UI) should look and be able to communicate that design to clients, easily and unambiguously. In the real world, u...

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Design Thinking, Digital Strategy, UX Research

5 Foolproof Strategies for Optimizing an Online Community Site

The world’s most successful online businesses are more than just websites; they’re also platforms that power entire communities. This makes sense, considering the user community makes a brand powe...

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CX, Journey Mapping, UX Research

Why Journey Mapping Requires a Workshop

In most organizations, the customer journey touches almost every department. It needs to – the entire purpose of the company’s existence is to generate profit by meeting customers’ needs. All of...

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Essentials-Creating-Customer-Journey-Map

Design Thinking, Journey Mapping, UX Research

Essential Elements in Creating a Customer Journey Map

Customers are increasingly savvy and look beyond products or pricing when they make purchasing decisions. They want to buy from businesses that offer a high level of customer service and deliver a sea...

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Design Thinking, UX Design, UX Research

Growth Hacking That Creates Great UX

To some entrepreneurs, growth hacking sounds like short-term, get-rich-quick business planning. But it’s definitely more than that. Growth hacking means more than obsessively focusing on increasing ...

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[eBook] A Guide To Customer Journey Mapping

[Worksheet] 5 Questions to Audit Your User Experience

The Accessibility Imperative: How to Use Inclusive Design to Create Digital Experiences for All

How to Solve Your Organization’s Most Complex Digital Problems

Assessing Analytics Tools to Improve UX Design Outcomes

High-Fidelity vs. Low-Fidelity: Which Prototype Is Better?

Why Journey Mapping Requires a Workshop

Essential Elements in Creating a Customer Journey Map

Growth Hacking That Creates Great UX

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