UX Research Blogs - Page 3 of 5

Development, Digital Strategy, UX Design, UX Research

Assessing Analytics Tools to Improve UX Design Outcomes

Does your development strategy rely on intuition? Probably not. Successful design teams, web developers, and marketers rarely achieve long-lasting results simply by trusting their gut. The gut is impo...

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Design Thinking, UX Research

High-Fidelity vs. Low-Fidelity: Which Prototype Is Better?

In a perfect world, every designer would have a complete idea of how a user interface (UI) should look and be able to communicate that design to clients, easily and unambiguously. In the real world, u...

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Design Thinking, Digital Strategy, UX Research

5 Foolproof Strategies for Optimizing an Online Community Site

The world’s most successful online businesses are more than just websites; they’re also platforms that power entire communities. This makes sense, considering the user community makes a brand powe...

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CX, Journey Mapping, UX Research

Why Journey Mapping Requires a Workshop

In most organizations, the customer journey touches almost every department. It needs to – the entire purpose of the company’s existence is to generate profit by meeting customers’ needs. All of...

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Essentials-Creating-Customer-Journey-Map

Design Thinking, Journey Mapping, UX Research

Essential Elements in Creating a Customer Journey Map

Customers are increasingly savvy and look beyond products or pricing when they make purchasing decisions. They want to buy from businesses that offer a high level of customer service and deliver a sea...

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Design Thinking, UX Design, UX Research

Growth Hacking That Creates Great UX

To some entrepreneurs, growth hacking sounds like short-term, get-rich-quick business planning. But it’s definitely more than that. Growth hacking means more than obsessively focusing on increasing ...

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Conversion Rate, Digital Strategy, UX Design, UX Research

5 Marketing Challenges That Can Be Solved With UX

There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’m continually scrutinizing how other brands market to me. Each generation brings...

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UX Design, UX Research

[Infographic] Who is responsible for digital addiction?

We live our lives consumed by screens We spend an average of 10 hours and 39 minutes per day looking at a screen. And as I type this, I realize that I might be above average, between 8 hours of workin...

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CX, UX Research

Why User Experience Research is Important

This week's Turning On The Desk Lamp features Craig Nishizaki, our Sr. Director of Business, Design, and Development. Why is UX research important? Now more than ever users have very high expectations...

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Process, UX Design, UX Research

Why Growth Hacking Is UX Design

Sitting at the crossroads of engineering, data science, and creative marketing is a growing trend that the start-up industry has termed “growth hacking.” Although not quite a buzzword – yet,...

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Insights About UX Research

Assessing Analytics Tools to Improve UX Design Outcomes

High-Fidelity vs. Low-Fidelity: Which Prototype Is Better?

Why Journey Mapping Requires a Workshop

Essential Elements in Creating a Customer Journey Map

Growth Hacking That Creates Great UX

5 Marketing Challenges That Can Be Solved With UX

[Infographic] Who is responsible for digital addiction?

Why User Experience Research is Important

Why Growth Hacking Is UX Design

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