UX Research Blogs - Page 4 of 5

CX, Journey Mapping, Process, UX Research

Why Your Business Should Do Journey Mapping too

Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client work - we get into situations where we need improve how we do things, both inter...

UpTop Team

CX, UX Design, UX Research

Gartner APPS Recap: Emotions Charge Experience

Think about the last time you had an excellent experience, whether that is online or in-store. What did that make you feel? Happy, engaged and satisfied are common words used when customers relate goo...

UpTop Team

UX Design, UX Research

5 Sales Challenges That Can Be Improved With UX Design

In a recent Forrester study, a dichotomy was drawn between organizations that invest in customer experience and those that do not. Forrester’s data determined that over a five year period, the organ...

UpTop Team

Digital Strategy, UX Design, UX Research

What Role Does UX Play in SEO?

In today’s digital economy, SEO is everything. A higher rank means more traffic, leads and, presumably, revenue. But you cannot make the mistake of thinking that breaking the first page on a Google ...

UpTop Team

Digital Strategy, UX Research

Top 3 Data Analytics to Track for Better UX

Businesses that hope to remain relevant must begin to leverage big data analytics to inform decisions that will foster greater user experience. Research firm Gartner reports that by 2020, customer exp...

UpTop Team

Design Thinking, Enterprise, UX Research

Restoring Brand Image Through Improved User Experience

These days, customer service is king. According to a recent report from customer intelligence consulting firm Walker, customer experience is expected to overtake price and product as the key brand di...

UpTop Team

UpTop uses data to inform design decisions

Conversion Rate, UX Design, UX Research, Website Design

Your Conversion Problem May Actually Be a Design Problem

Your organization’s sales projections are flat-lining. Your marketing department has tried countless promotional offers on a variety of products, you’ve got an active social media presence and ana...

UpTop Team

Design Thinking, Process, UX Design, UX Research

UpTop’s UX Discovery Workshop

Our UX team recently conducted a 3-day Discovery Workshop for a client in the healthcare industry. Their company was using an analog process for their clients’ paperwork; thus, we were tasked with f...

UpTop Team

Enterprise, Legacy Systems, UX Research

Why Discovery Matters: Updating Legacy Systems Within Enterprise UX

As a business grows and the needs of employees and customers change, it is important to understand that the organization’s internal system is not a one-time project that can be checked off the to-do...

UpTop Team

Design Thinking, UX Design, UX Research

Prototyping in UX: When, How, and Why

In 2018, the rockets will fire and NASA’s next generation Space Launch System will fly off into space, marking the start of a new generation of spaceflight. However, its journey begins six years ear...

UpTop Team

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Insights About UX Research

Why Your Business Should Do Journey Mapping too

Gartner APPS Recap: Emotions Charge Experience

5 Sales Challenges That Can Be Improved With UX Design

What Role Does UX Play in SEO?

Top 3 Data Analytics to Track for Better UX

Restoring Brand Image Through Improved User Experience

Your Conversion Problem May Actually Be a Design Problem

UpTop’s UX Discovery Workshop

Why Discovery Matters: Updating Legacy Systems Within Enterprise UX

Prototyping in UX: When, How, and Why

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