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marketing and UX design create effective marketing strategy

Digital Strategy, UX Design

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase yo...

UpTop Team

UpTop uses data to inform design decisions

Conversion Rate, UX Design, UX Research, Website Design

Your Conversion Problem May Actually Be a Design Problem

Your organization’s sales projections are flat-lining. Your marketing department has tried countless promotional offers on a variety of products, you’ve got an active social media presence and ana...

UpTop Team

Businessman and businesswoman holding megaphone

Design Thinking, UX Design

5 Must-See Ted Talks on Design for Business Leaders

Whether you’re leading your organization’s marketing department, the head of IT or making leadership decisions in another role within your enterprise, it pays to look at the challenges you face on...

UpTop Team

Development, Leadership, UX Design

3 Reasons a UX Team Should Judge Your Company’s Internal Debates

In an enterprise setting, very few decisions ever get made unilaterally. This is especially true when it comes to building applications, designing a website, portal or intranet. C-level executives wil...

UpTop Team

Technology, UX Design

Emerging Tech Underscores the Importance of UX Testing

Even UX is subject to the primary tenet of evolution—survival of the fittest. After years of experimentation in web design, industry standards and best practices have been firmly established and acc...

UpTop Team

Design Thinking, Leadership, Technology

Design and Distraction—Key Takeaways from Tristan Harris’ TED Talk

Based on the results of a recent survey created by financial management company Think Money, we’re going to need to add a new page to our 12-month calendar to make up for all the productivity lost d...

UpTop Team

Legacy Systems, UX Design

Ignoring the User Could Mean Banks Are Giving Money Away

When Quicken Loans revealed the first ever fully-online mortgage lending service “Rocket Mortgage,” there was, with good reason, a fair degree of doubt among consumers. The company’s slogan is c...

UpTop Team

Design Thinking, UX Design, UX Research

UpTop’s UX Discovery Workshop

Our UX team recently conducted a 3-day Discovery Workshop for a client in the healthcare industry. Their company was using an analog process for their clients’ paperwork; thus, we were tasked with f...

UpTop Team

Leadership, Technology, UX Design

4 Key Takeaways on the iPhone 7 Launch for Business Leaders

In many ways product launches from Apple, like the iPhone 7, can be seen as the zeitgeist that propels the user experience today. On one hand, the company can be seen as an innovator, introducing desi...

UpTop Team

Enterprise, Leadership, UX Design

Can Enterprise UX Solve the Workplace Engagement Crisis?

Based on the results of a recent Gallup poll of millennial employees, business leaders are faced with a serious crisis. According to the poll, only 29 percent of respondents claimed to be actively eng...

UpTop Team

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3 Ways Marketing and UX Can Work Together to Drive Profitability

Your Conversion Problem May Actually Be a Design Problem

5 Must-See Ted Talks on Design for Business Leaders

3 Reasons a UX Team Should Judge Your Company’s Internal Debates

Emerging Tech Underscores the Importance of UX Testing

Design and Distraction—Key Takeaways from Tristan Harris’ TED Talk

Ignoring the User Could Mean Banks Are Giving Money Away

UpTop’s UX Discovery Workshop

4 Key Takeaways on the iPhone 7 Launch for Business Leaders

Can Enterprise UX Solve the Workplace Engagement Crisis?

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