Insights

Digital Strategy, UX Design, Website Design

Effective Website Redesign: Time to Stop Putting it off

The buying journey for customers in both the B2B and B2C spaces has changed radically in the last few years. In the past, consumers would visit brick-and-mortar locations to research retail products o...

UpTop Team

UX Research

User Research: Four Time-Saving Tips

You have a user research budget to improve your app, website or design, but you’ve hit a wall when searching online keywords like “customer research,” “user profile,” “usability testing,�...

UpTop Team

Enterprise, UX Design

The Importance of Intranet Usability: A Note to the C-Suite

As an executive, wearing many professional hats is part of your job. On any given day, you might be dealing with budget issues, hiring decisions or project deadlines. However, your ability to multi-ta...

UpTop Team

Mobile, UX Design

Mobile Strategy: Google Update Places Emphasis on Mobile Friendliness

Last month, Google rolled out an updated algorithm for mobile searches designed to reward websites that are optimized for mobile—meaning they are easy to view and use—with better search rankings. ...

UpTop Team

Mobile, UX Design, Website Design

User Experience Design: What Every Marketer Needs to Know

One of the exciting – and sometimes daunting – challenges that’s evolved from the digital age is that businesses are constantly given more and better ways to communicate with customer...

UpTop Team

UX Design

How Visualization Can Unlock Big Data’s Full Potential

Our largely digital world generates an incredible amount of big data, some of which is valuable to organizations and much of which is simply noise. Analytics solutions can help companies parse out the...

UpTop Team

CX, eCommerce, Mobile, UX Design

Six UX Design Stats That Might Surprise You

If you maintain a company website or offer a web or mobile application to customers as an engagement tool or to your employees for collaboration, you are probably aware of just how critical UX design ...

UpTop Team

Process, Project Management, UX Research

Discovery: Why “Why?” is a Critical Question for Long-term Success

Imagine this: you’re about to embark on a new project, and you find yourself in a room full of people who have been thinking for a long time about the work you’re about begin. Sometimes they say t...

UpTop Team

Conversion Rate, eCommerce, Mobile

Mobile User Experience Design Must Be Part of Your Ecommerce Strategy

For years, creating a top-notch ecommerce user experience (UX) was primarily about creating a simple, intuitive desktop website. While desktop site design and functionality remain paramount for busine...

UpTop Team

Mobile, Technology

Banks lag when it comes to mobile user experience

Now more than ever, businesses are ramping up their UX efforts because the positive ROI of a good Customer Experience is becoming clear as customer loyalty and profits increase. And it’s not just th...

UpTop Team

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Effective Website Redesign: Time to Stop Putting it off

User Research: Four Time-Saving Tips

The Importance of Intranet Usability: A Note to the C-Suite

Mobile Strategy: Google Update Places Emphasis on Mobile Friendliness

User Experience Design: What Every Marketer Needs to Know

How Visualization Can Unlock Big Data’s Full Potential

Six UX Design Stats That Might Surprise You

Discovery: Why “Why?” is a Critical Question for Long-term Success

Mobile User Experience Design Must Be Part of Your Ecommerce Strategy

Banks lag when it comes to mobile user experience

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