affinity mapping Archives

Digital Strategy, Journey Mapping, UX Design

From Insights to Impact: Acting on Customer Journey Maps

Results by Design: UX Insights for Business Leaders Description: In this episode, hosts Craig Nishizaki and Michael Woo dive deep into the journey mapping process and explore how businesses can identi...

UpTop Team

CX, Design Thinking, Journey Mapping, UX Design, UX Research

Having Trouble Finding Solutions to Complex Problems in Digital Projects? Follow This Process

Complex problems require big solutions, and big solutions require bold ideas. A concern that we often hear from our clients is that their internal teams approach design incrementally. It can be tough ...