affinity mapping Archives

Digital Strategy, Journey Mapping, UX Design

From Insights to Impact: Acting on Customer Journey Maps

In this episode, hosts Craig Nishizaki and Michael Woo dive deep into the journey mapping process and explore how businesses can identify opportunities for innovation, drive impactful solutions, and align user needs with business goals.

UpTop Team

CX, Design Thinking, Journey Mapping, UX Design, UX Research

How to Solve Tough Problems in Digital Projects

Complex problems require big solutions, and big solutions require bold ideas. A concern that we often hear from our clients is that their internal teams approach design incrementally. It can...