how might we questions Archives

Design Thinking, Process, UX Design, UX Research

Drive Impactful UX Improvements With UpTop’s Discovery Workshop

Delivering a great digital user experience is crucial for businesses today. However, it often requires a deep dive into understanding user needs, pain points, and the overall customer journey. In...

Michael Woo

Digital Strategy, Journey Mapping, UX Design

From Insights to Impact: Acting on Customer Journey Maps

In this episode, hosts Craig Nishizaki and Michael Woo dive deep into the journey mapping process and explore how businesses can identify opportunities for innovation, drive impactful solutions, and align user needs with business goals.