marketing strategy Archives

Design Thinking, UX Design

5 Business Problems Solved by UX

When scaling a business, it’s important to identify inefficiencies in your operations and sales performance early on. Unfortunately, many organizations don’t know where to begin when assessing the...

UpTop Team

marketing and UX design create effective marketing strategy

Digital Strategy, UX Design

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase yo...

UpTop Team

Digital Strategy, UX Design

UX Design and Marketing: Two Sides of the Same Coin?

UX designers and marketers are both after the same thing—learning to understand the needs and wants of their customers. In many instances, UX specialists even use some of the same tactics as markete...

UpTop Team

Development, Digital Strategy, Technology

How to Avoid the ‘Technology for Technology’s Sake’ Trap

In many ways it seems that we are in the early stages of an era of innovation that could realistically equal, or even surpass, the Industrial Revolution that transformed business and life in the late ...

UpTop Team

Recent Posts

Recent Tweets

Trending Now

Blog Categories

Tracking Code: Hot Jar & FullStory

Insights Tagged With marketing strategy

5 Business Problems Solved by UX

3 Ways Marketing and UX Can Work Together to Drive Profitability

How to Avoid the ‘Technology for Technology’s Sake’ Trap

About UpTop

Recent Posts

UpTop Newsletter