marketing Archives

Conversion Rate, UX Design

3 Examples of Business Problems Solved by UX Design

Until recently, everyday objects and business tools were defined by technology, and technology was largely determined by engineers. Consider the telephone. From Alexander Graham Bell’s first experim...

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Design Thinking, UX Design, UX Research

Growth Hacking That Creates Great UX

To some entrepreneurs, growth hacking sounds like short-term, get-rich-quick business planning. But it’s definitely more than that. Growth hacking means more than obsessively focusing on increasing ...

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Conversion Rate, Digital Strategy, UX Design, UX Research

5 Marketing Challenges That Can Be Solved With UX

There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’m continually scrutinizing how other brands market to me. Each generation brings...

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Process, UX Design, UX Research

Why Growth Hacking Is UX Design

Sitting at the crossroads of engineering, data science, and creative marketing is a growing trend that the start-up industry has termed “growth hacking.” Although not quite a buzzword – yet,...

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CX, UX Design, UX Research

Gartner APPS Recap: Emotions Charge Experience

Think about the last time you had an excellent experience, whether that is online or in-store. What did that make you feel? Happy, engaged and satisfied are common words used when customers relate goo...

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Digital Strategy, Leadership, UX Design

6 Solutions for Bridging the Gap Between Marketing and IT on Your Next UX Project

As a business leader, you know how difficult it can be to reach a true consensus when pursuing new initiatives. While various departments within your organization are working towards one goal, there a...

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Digital Strategy, UX Design, Website Design

3 Strategies for Design that Look Great, Work Great and Actually Sell

It’s not uncommon for different stakeholders to have different opinions about the right design decisions for your company. Engineering is focused on the efficiency and sustainability of the website ...

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marketing and UX design create effective marketing strategy

Digital Strategy, UX Design

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase yo...

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Digital Strategy, UX Design

UX Design and Marketing: Two Sides of the Same Coin?

UX designers and marketers are both after the same thing—learning to understand the needs and wants of their customers. In many instances, UX specialists even use some of the same tactics as markete...

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Mobile, UX Design, Website Design

User Experience Design: What Every Marketer Needs to Know

One of the exciting – and sometimes daunting – challenges that’s evolved from the digital age is that businesses are constantly given more and better ways to communicate with customer...

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3 Examples of Business Problems Solved by UX Design

Growth Hacking That Creates Great UX

5 Marketing Challenges That Can Be Solved With UX

Why Growth Hacking Is UX Design

Gartner APPS Recap: Emotions Charge Experience

6 Solutions for Bridging the Gap Between Marketing and IT on Your Next UX Project

3 Strategies for Design that Look Great, Work Great and Actually Sell

3 Ways Marketing and UX Can Work Together to Drive Profitability

User Experience Design: What Every Marketer Needs to Know

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