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Design Thinking, Digital Strategy, UX Research

5 Foolproof Strategies for Optimizing an Online Community Site

The world’s most successful online businesses are more than just websites; they’re also platforms that power entire communities. This makes sense, considering the user community makes a brand powe...

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5 key digital trends for successful businesses

Digital Strategy, eCommerce, Enterprise

5 Key Trends Driving Business Success in the Digital Marketplace

In mid-June, online retail giant Amazon made waves in the business world when it was announced that the company would be acquiring grocery chain Whole Foods for a staggering $13.4 billion. This...

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Digital Strategy, UX Design

UX Design and Marketing: Two Sides of the Same Coin?

UX designers and marketers are both after the same thing—learning to understand the needs and wants of their customers. In many instances, UX specialists even use some of the same tactics as markete...

UpTop Team

Digital Strategy, eCommerce

UX and E-Commerce Security: Red Flags to Avoid

If you’re an American with internet access, chances are that you’ve made an online purchase recently … and you’re not alone. In fact, nearly 70 percent of Americans shop online regularly (at l...

UpTop Team

Digital Strategy, UX Design

5 Suggestions for Spring Cleaning Your Website’s UX

As the temperatures begin to warm and we emerge from our metaphorical burrows, many of us embark upon the annual tradition that is spring cleaning. Your business should take this time to reflect and t...

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Digital Strategy, UX Design, Website Design

Psychology and UX: Building a Brand Consumers Can Trust

As you continue to emphasize your brand’s online presence, don’t forget to capture the characteristics that have been fundamental to building your offline organization. One such vital component of...

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