Journey Mapping Blogs

Digital Strategy, Journey Mapping, Mobile, UX Design

How to Build Customer Trust with Empathetic UX

In today’s digital-first world, your organization works hard to earn and maintain customer trust. Trust is the foundation of every lasting customer relationship; but it's fragile. And one of the...

Michael Woo

API Integration, Journey Mapping, UX Design

Journey Mapping: A Strategic Tool for Reducing UX Friction

Digital products succeed or fail based on how well they meet user expectations. When users encounter obstacles, inconsistencies, or confusion while navigating an app, website, or service, they experience friction....

UpTop Team

Digital Strategy, Journey Mapping, UX Design

From Insights to Impact: Acting on Customer Journey Maps

[btx_video type="external" video_url="https://www.youtube.com/watch?v=kEMPdQEUFY0"] Results by Design: UX Insights for Business Leaders | Episode 16 Interview Participants: Craig Nishizaki, Head of Business @ UpTop Michael Woo, Head of Design @ UpTop...

UpTop Team

CX, Design Thinking, Journey Mapping, UX Design, UX Research

How to Solve Tough Problems in Digital Projects

Complex problems require big solutions, and big solutions require bold ideas. A concern that we often hear from our clients is that their internal teams approach design incrementally. It can...

Michael Woo

CX, Journey Mapping, UX Design, UX Research

Unlocking Mobile Insights with Customer Experience Mapping

Mobile devices remain central to digital engagement, requiring businesses to craft robust and adaptable mobile strategies. As technology evolves rapidly—with Progressive Web Apps (PWAs), AI-driven personalization, cross-platform frameworks, and strict...

UpTop Team

Journey Mapping, UX Research

Creating Solutions from Your Patient Member Journey Map

Our UX experts shared valuable insights about framing the opportunities from your journey map, discovering ideation methods for solution generation, and determining what steps to take after an idea is selected.

Michael Woo

CX, Journey Mapping

Mapping a Great Customer Experience in the Digital Age

With real-time navigation, voice assistants, and predictive routing at our fingertips, the idea of unfolding a paper map seems quaint. Yet when it comes to designing a seamless customer journey,...

UpTop Team

Journey Mapping, Leadership, UX Research

Exploring Customer Journey Mapping for Healthcare Organizations

Our panel of experts examine the healthcare customer journey through key connections between employees, ACO providers, payers and patients/members.

Michael Woo

Journey Mapping, UX Research

5 High-Value UX Activities Your Company is Overlooking

Hosts Craig Nishizaki and Michael Woo talk about their Top 5 list of the most high-value (and sometimes underrated) UX-related activities and strategies that could transform the way your company operates!

UpTop Team

Journey Mapping, UX Research

Leveraging Journey Mapping to Increase Patient Member Engagement

Journey mapping is a collaborative exercise that enables your team to develop empathy for users by viewing their journey through their eyes.

Michael Woo

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Insights About Journey Mapping

How to Build Customer Trust with Empathetic UX

Journey Mapping: A Strategic Tool for Reducing UX Friction

From Insights to Impact: Acting on Customer Journey Maps

How to Solve Tough Problems in Digital Projects

Unlocking Mobile Insights with Customer Experience Mapping

Creating Solutions from Your Patient Member Journey Map

Mapping a Great Customer Experience in the Digital Age

Exploring Customer Journey Mapping for Healthcare Organizations

5 High-Value UX Activities Your Company is Overlooking

Leveraging Journey Mapping to Increase Patient Member Engagement

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