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Digital Strategy, UX Design, UX Research

What Role Does UX Play in SEO?

In today’s digital economy, SEO is everything. A higher rank means more traffic, leads and, presumably, revenue. But you cannot make the mistake of thinking that breaking the first page on a Google ...

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Digital Strategy, UX Research

Top 3 Data Analytics to Track for Better UX

Businesses that hope to remain relevant must begin to leverage big data analytics to inform decisions that will foster greater user experience. Research firm Gartner reports that by 2020, customer exp...

UpTop Team

Design Thinking, Enterprise, UX Research

Restoring Brand Image Through Improved User Experience

These days, customer service is king. According to a recent report from customer intelligence consulting firm Walker, customer experience is expected to overtake price and product as the key brand di...

UpTop Team

UpTop uses data to inform design decisions

Conversion Rate, UX Design, UX Research, Website Design

Your Conversion Problem May Actually Be a Design Problem

Your organization’s sales projections are flat-lining. Your marketing department has tried countless promotional offers on a variety of products, you’ve got an active social media presence and ana...

UpTop Team

Design Thinking, UX Design, UX Research

UpTop’s UX Discovery Workshop

Our UX team recently conducted a 3-day Discovery Workshop for a client in the healthcare industry. Their company was using an analog process for their clients’ paperwork; thus, we were tasked with f...

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Enterprise, Legacy Systems, UX Research

Why Discovery Matters: Updating Legacy Systems Within Enterprise UX

As a business grows and the needs of employees and customers change, it is important to understand that the organization’s internal system is not a one-time project that can be checked off the to-do...

UpTop Team

Design Thinking, UX Design, UX Research

Prototyping in UX: When, How, and Why

In 2018, the rockets will fire and NASA’s next generation Space Launch System will fly off into space, marking the start of a new generation of spaceflight. However, its journey begins six years ear...

UpTop Team

Mobile, Technology, UX Research

IoT Marketing Strategy: Designing Success for your SMB

It’s noon. You’re famished. You head outside to find some lunch, but you can’t make up your mind about where to eat. All of a sudden your phone vibrates. It’s an alert from the sandwich shop t...

UpTop Team

eCommerce, Mobile, UX Research

eCommerce Best Practices – Are You Ready for 2016?

The 2015 holiday shopping season hit a new high this year with online sales that reached over $105 billion (a whopping 9 percent over 2014) according to the National Retail Federation. This number gre...

UpTop Team

Development, Mobile, UX Research

Taking the Guesswork out of Mobile App Development and Engagement

Remember Apple’s “there’s an app for that” iPhone 3 commercial? It may seem like ancient history now but, in fact, the viral and eventually trademarked phrase was thrust into the public’s co...

UpTop Team

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Insights About UX Research

What Role Does UX Play in SEO?

Top 3 Data Analytics to Track for Better UX

Restoring Brand Image Through Improved User Experience

Your Conversion Problem May Actually Be a Design Problem

UpTop’s UX Discovery Workshop

Why Discovery Matters: Updating Legacy Systems Within Enterprise UX

Prototyping in UX: When, How, and Why

IoT Marketing Strategy: Designing Success for your SMB

eCommerce Best Practices – Are You Ready for 2016?

Taking the Guesswork out of Mobile App Development and Engagement

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