Get expert UX researchers or product design consultants rigorously vetted to UpTop’s standards—professionals who align with your values, elevate your team, and integrate seamlessly as if they were full-time members.
Solutions
Connecting customer needs with business outcomes—through design and technology.
At UpTop, we connect customer needs with business goals by integrating UX Strategy, Research & Design, Content Development, and Software Development. Our approach creates digital experiences that are grounded in user insights, aligned with business objectives, and built to scale. By leading with influence across strategy, design, and development, we don’t just deliver solutions for today—we empower teams, unlock new opportunities, and strengthen organizations for lasting impact.
Opportunity Assessment & Prioritization
Identify what matters most—and what to do first.
- Evaluate your digital ecosystem to uncover modernization opportunities.
- Score opportunities using a clear impact × effort framework.
- Replace subjective decision-making with evidence and clarity.
- Align stakeholders on what deserves immediate focus.
- Provide a defensible prioritization plan that informs roadmap and resourcing.
Experience Strategy & Service Mapping
Connect workflows, tools, and touchpoints into a cohesive experience.
- Map frontstage and backstage interactions across the service journey.
- Identify bottlenecks, delays, and points of user frustration.
- Reveal dependencies across teams, tools, and workflows.
- Define experience principles and improvement pathways.
- Align teams around a shared understanding of how the service should work.
User Insight & Experience Benchmarking
Make smarter decisions with user-centered evidence.
- Assess how users interact with your tools, workflows, and services today.
- Identify the biggest experience gaps and friction points.
- Establish UX metrics that align with business outcomes.
- Benchmark experience performance across key dimensions.
- Provide a data-driven foundation for modernization efforts.
Stakeholder Alignment Workshops
Bring teams together around shared goals and priorities.
- Facilitate collaborative workshops that build clarity and consensus.
- Surface misalignment across teams and resolve competing priorities.
- Align on goals, user needs, constraints, and success criteria.
- Create shared understanding that accelerates decision-making.
- Produce a unified direction for upcoming strategy or modernization work.
Product Strategy & Experience Definition
Clarify what your product is, who it’s for, and how it delivers value.
- Define product purpose, target users, and value proposition.
- Establish experience principles that guide design and development.
- Validate assumptions and refine product direction.
- Identify differentiators that matter to users and the business.
- Create strategic clarity that keeps the product aligned and evolving.
Envisioning Sprint
Create clarity, alignment, and a future-state experience vision.
- Define product purpose, target users, and required experience outcomes.
- Uncover friction points, workflow gaps, and modernization opportunities.
- Clarify what problems the product solves and how it supports service delivery.
- Define the future-state user journey and conceptual experience direction.
- Align stakeholders around a shared product vision and modernization plan.
UX Strategy Sprint
Build clarity, alignment, and a modernization plan—fast.
- Assess your digital ecosystem to uncover friction and experience breakdowns.
- Align stakeholders around user needs, service workflows, and modernization priorities.
- Clarify the experience vision, guiding principles, and success metrics for your product or platform.
- Define the future-state user journey, workflows, and conceptual experience direction.
- Validate the future-state concept through usability testing before full investment.
- Deliver a focused modernization plan that accelerates decision-making and supports successful implementation.
Experience Assessment & UX Health Check
Understand where your digital experience is falling short—and where modernization will have the greatest impact.
- Gain an objective evaluation of your current digital experience.
- Identify user friction, workflow gaps, and modernization opportunities.
- Understand where your experience supports users—and where it breaks down.
- Receive a prioritized list of issues and recommendations tied to business impact.
- Build clarity and alignment for roadmap planning and modernization initiatives.
User Insight Foundational Research
Replace assumptions with user-centered insights that drive clarity, alignment, and smarter decisions.
- Conduct ongoing or project-based qualitative and quantitative research.
- Understand motivations, behaviors, needs, and pain points.
- Replace internal opinions with evidence-backed insights.
- Strengthen decision-making across product, operations, and leadership.
- Build alignment around a shared understanding of user needs.
Journey Mapping & Service Experience Analysis
Visualize the full end-to-end experience to uncover friction and strengthen service delivery.
- Map the user journey across channels, workflows, and tools.
- Identify friction points, delays, and experience inconsistencies.
- Highlight breakdowns across both frontstage and backstage processes.
- Align teams around a unified view of the service experience.
- Pinpoint modernization opportunities that improve UX and operational efficiency.
Usability Testing & Experience Validation
Validate ideas before investing—so every improvement is backed by real user behavior.
- Test prototypes, workflows, or existing tools directly with users.
- Identify usability issues, confusion points, and unmet expectations.
- Ensure concepts work before committing to development.
- Reduce risk and prevent costly rework.
- Increase adoption and design quality through evidence-driven refinement.
Behavioral Analytics & Experience Measurement
Turn digital behavior into actionable insights that strengthen decisions and guide continuous improvement.
- Analyze quantitative behavior data to surface patterns and issues.
- Identify drop-offs, workflow inefficiencies, and navigation gaps.
- Establish UX metrics tied to business KPIs.
- Combine analytics with user insights for a holistic understanding.
- Inform roadmap decisions and ongoing optimization.
Jobs-to-Be-Done & Needs Discovery
Understand what users truly need—and what they “hire” your product or service to do.
- Uncover the deeper motivations behind user behaviors.
- Determine the “job” your product helps users accomplish.
- Clarify user needs versus surface-level feature requests.
- Guide product positioning and feature prioritization.
- Focus modernization efforts on the changes that matter most.
Competitive UX Benchmarking
Learn how your experience compares—and where you can differentiate and lead.
- Assess your experience against competitors and category leaders.
- Identify strengths, weaknesses, and modernization opportunities.
- Reveal UX expectations shaping your market.
- Understand where your experience falls short—or stands out.
- Inform strategic investment and differentiation decisions.
UX Modernization
Transforming the digital interfaces employees, partners, and customers use every day.
- Modernizes customer, employee, and partner portals with scalable design and technology.
- Unifies fragmented experiences across devices, departments, and tools.
- Elevates outdated UI/UX into modern, intuitive interfaces aligned with brand and business goals.
- Enhances self-service, transparency, and productivity.
- Increases adoption while lowering support and operational overhead.
Ongoing Product Design Support & Feature Optimization
Ensure your digital product continually evolves with user needs, business goals, and service delivery demands.
- Provide ongoing UX design support to maintain momentum after the initial modernization effort.
- Continuously optimize features based on analytics, user feedback, and changing workflows.
- Improve adoption by refining high-friction screens, tasks, and interactions.
- Partner with product and engineering teams to design new features that align with your service model.
- Reduce design and technical debt by maintaining a consistent, scalable design system.
- Keep digital experiences modern, intuitive, and competitive as your organization grows.
AI-First Experience Design
Design modern, intelligent product experiences that leverage conversational AI, predictive insights, and personalization to elevate the customer journey.
- Create intuitive conversational chat and voice interfaces that streamline tasks and reduce friction.
- Design predictive, proactive experiences that anticipate user needs and surface the right information at the right moment.
- Ensure AI-driven experiences remain transparent, trusted, and human-centered.
Workflow & Service Experience Simplification
Turning complicated, multi-step service processes into streamlined, human-centered experiences.
- Maps and redesigns operational workflows that slow down service delivery.
- Eliminates unnecessary steps, friction, and dependencies in employee and customer journeys.
- Clarifies roles, handoffs, and decision points across the service ecosystem.
- Replaces workarounds with intuitive, efficient interactions.
- Reduces time-to-complete, error rates, and training burden.
UX Strategy & Experience Architecture
Aligning business goals, user needs, and digital ecosystems into a coherent, scalable experience.
- Establishes clear experience vision, direction, and modernization roadmap.
- Defines information architecture for complex, multi-system environments.
- Creates cross-platform experience models based on user roles and workflows.
- Bridges gaps between product, operations, and IT teams.
- Provides the strategic blueprint needed for long-term modernization.
Modern Design Systems
Building scalable, future-ready design foundations that accelerate delivery and consistency.
- Creates unified design systems for cross-platform consistency and efficiency.
- Establishes reusable patterns that scale across products, teams, and technologies.
- Improves developer velocity and implementation fidelity.
- Reduces design and technical debt accumulated over years of patchwork updates.
- Supports continuous modernization through flexible, extensible UI frameworks.
End-to-End Modernization for Mid-Market Enterprises
A holistic approach that helps mid-market companies move past their digital inflection point.
- Assesses legacy systems blocking growth, efficiency, or scalability.
- Aligns modernization goals with business strategy, operations, and service delivery.
- Simplifies complex digital ecosystems with unified workflows and architectures.
- Reimagines portals, tools, and platforms through modern UX design.
- Measures impact through adoption, efficiency, and satisfaction gains.
UX Content Strategy
Ensure content supports the user experience, reduces friction, and increases adoption.
- Define content goals aligned with workflows and user journeys.
- Translate complex service information into intuitive, user-friendly language.
- Create content standards for consistency across platforms and tools.
- Develop role-based content to support different user segments.
- Reduce cognitive load with clearer instructions, labels, and task-based messaging.
Information Architecture & Content Structuring
Organize content so users can find what they need quickly and confidently.
- Restructure navigation and labeling systems for modernized portals.
- Clarify content hierarchy across fragmented or legacy tools.
- Audit content for relevance, redundancy, and gaps.
- Align content architecture with redesigned workflows.
- Simplify information pathways to reduce support and training burden.
Microcopy, UI Text & Interaction Content
Improve usability and clarity through high-impact interface content.
- Write tooltips, labels, help text, and error messages that reduce user confusion.
- Create microcopy that guides users through multi-step or complex tasks.
- Standardize terminology across departments and digital tools.
- Support modernization with updated content patterns tied to your design system.
- Reinforce clarity and confidence at key decision points.
Service Communication Content
Help users navigate service processes more easily and understand what comes next.
- Create onboarding flows, step-by-step guides, and process explanations.
- Craft instructions for tasks like claims, submissions, approvals, or case management.
- Provide email and notification content that reduces questions and support load.
- Translate complex service interactions into clear, predictable communication.
- Align service messaging with the simplified workflows UpTop designs.
Knowledge Base & Self-Service Content
Reduce operational strain by empowering users with self-service clarity.
- Develop knowledge base articles that support portal and platform modernization.
- Write role-based guides for employees, customers, and partners.
- Improve article structure, accessibility, and searchability.
- Create content governance for long-term accuracy.
- Lower support costs by making answers easy to find and act on.
Content for Adoption & Change Enablement
Support rollout, adoption, and behavior change as systems are modernized.
- Create onboarding and training content for new or updated digital tools.
- Develop release notes and “what’s changing” guides.
- Write behavior-focused, user-friendly announcements to increase adoption.
- Build FAQs and transition content that reduce uncertainty.
- Help internal teams communicate modernization clearly and consistently.
Content for Research-Driven UX Insights
Turn research findings into clear user stories, narratives, and problem statements.
- Translate insights into workflow-aligned content requirements.
- Create JTBD-aligned content frameworks that guide product priorities.
- Capture pain points and content needs uncovered in modernization assessments.
- Support decision-making with clear documentation and recommendations.
Front-End Modernization & UI Engineering
Bring modern, intuitive user interfaces to life with scalable, maintainable code.
- Implement modern UI frameworks (React, Vue, Angular) to replace outdated interfaces.
- Translate high-fidelity UX designs into performant, accessible digital experiences.
- Build component libraries aligned with a modern design system.
- Improve front-end performance, responsiveness, and accessibility.
- Modernize legacy UIs with clean, maintainable, scalable front-end architecture.
Backend Integration & API Enablement
Connect fragmented systems to create seamless, unified user experiences.
- Build or integrate REST / GraphQL APIs to unify data across legacy systems.
- Modernize backend services to reduce friction and improve reliability.
- Connect portals and tools to ERP, CRM, claims, scheduling, or internal systems.
- Support workflow automation through modern integration patterns.
- Reduce manual processes by enabling real-time, cross-system communication.
Modernization of Legacy Applications
Upgrade the systems that employees and customers rely on — but that hold your business back.
- Rebuild or refactor outdated legacy applications.
- Improve performance, security, and maintainability of old codebases.
- Replace outdated tech stacks with cloud-ready, scalable architectures.
- Modernize UI logic, workflows, and system interactions.
- Support stepwise modernization to avoid business disruption.
Custom Portal & Platform Development
Build modern platforms that scale human expertise and service delivery.
- Develop custom employee, customer, and partner portals.
- Build internal tools for case management, quoting, onboarding, field operations, and more.
- Create role-based experiences aligned with your service workflows.
- Develop scalable, modular platform foundations for future growth.
- Implement secure authentication, role management, and permissions systems.
Workflow Automation & Service Enablement Tools
Turn manual or multi-step service tasks into streamlined digital workflows.
- Automate repetitive processes with workflow engines and decision logic.
- Build digital tools that replace tribal knowledge or workarounds.
- Digitize paper-based or email-driven processes.
- Connect workflows across departments and systems.
- Reduce completion time, errors, and support burden.
Design System Development & Implementation
Create scalable design and code systems that accelerate delivery and maintain consistency.
- Build coded component libraries aligned with UX design systems.
- Document patterns, interactions, and coding standards.
- Ensure consistent UI/UX implementation across platforms.
- Enable product and engineering teams to build faster with less rework.
- Reduce design and technical debt across your ecosystem.
QA, Accessibility & Performance Engineering
Ensure every modernized experience is fast, accessible, and reliable.
- Conduct automated and manual QA testing across devices.
- Implement WCAG-aligned accessibility practices.
- Optimize front-end and backend performance.
- Run usability-driven QA that validates true user success.
- Improve reliability across mission-critical service tools.
Ongoing Development Support & Product Engineering
Support long-term product growth through continuous improvement and iteration.
- Provide ongoing engineering support for modernized platforms.
- Implement new features aligned with evolving service goals.
- Optimize workflows and UX based on analytics and user feedback.
- Maintain system health, security, and performance.
- Partner with IT, product, and operations to drive continuous modernization.
