Visual Design

Design with Intent and Purpose

Visual design is often the first thing that users notice when engaging with your product/service, and when utilized properly it can increase the usability and engagement of your digital experience. The principles of visual design, such as scale, visual hierarchy, balance, and contrast, all work together to guide your user towards intended content and build trust and interest in your brand.

UpTop’s designers can work with you to build or evolve your visual design for a dynamic digital experience. We create designs that are timeliness, giving a nod to current trends, but are not cornered by them once they’re gone. Creating a clear and consistent brand style will help you build trust with your customers and enable them to move through your product/service with confidence. 

Key Benefits

  • Impression. A polished thoughtful design shows users that you care
  • Confidence. Consistent design helps to build trust with your brand
  • Purpose. Visual hierarchy is intentional design that guides users to specific actions
  • Engagement. Dynamic and relevant visuals create interest and engage users
  • Flexibility. Timeless designs will evolve as your brand evolves

Visual Design Deliverables

Moodboards
Style Tiles
Iconography
Brand/Style Guides
Micro Interactions
UI Libraries/Design Systems

Success Stories: Visual Design

The L.A.U.G.H. TIME Program

Learn how a mindfulness app for students produced positive physiological and psychological outcomes throughout a school system.

JAMS

Designing a centralized platform for a leading alternative dispute-resolution company whose users include judges, attorneys, and case managers.

The L.A.U.G.H. TIME Program

Learn how a mindfulness app for students produced positive physiological and psychological outcomes throughout a school system.

JAMS

Designing a centralized platform for a leading alternative dispute-resolution company whose users include judges, attorneys, and case managers.
"UpTop has been amazing. I would never go with another company."
– Suzanne Perkins, Real Estate Agent, Sotheby’s International Realty

On The Blog: UpTop

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