Bridging Silos To Create Better Customer-centric Experiences

Description: In this week’s Insights Unlocked, UserTesting’s Sean Treiser talks with Deborah Roberts, about bridging the silos that can often occur within teams and departments. They offer up a range of actionable tips including using structured collaboration tools like FigJam, using visuals like journey maps or highlight reels and making sure to tie it all back to business goals.

Deborah is a senior UX designer at UpTop, a Seattle-based agency where she has worked on projects that range from large online retailers and B2B technology companies to healthcare and fashion. Sean is UserTesting’s Insights Strategist and often can be found writing articles for the Center for Human Insights.

Interview Participants:

• Host: Sean Treiser, Product Stategist, UserTesting
• Deborah Roberts, Sr. UX Designer @ UpTop
• Sept 08, 2023

Transcript

For a full transcript, please visit Episode 92: Bridging silos to create better customer-centric experiences on UserTesting’s website.