Performing an expert review of your user experience is a valuable exercise before you began to revamp your website, app, or tool. It will help you uncover friction points experienced by your users and allow you to prioritize and develop a plan for addressing them.
A UX audit starts by learning about your target audience and business goals, orienting us to your digital experience. A proper audit uses a combination of quantitative and qualitative methods to give you a more holistic view of insights. If available, we begin by reviewing your existing data metrics, like Google Analytics, to identify key areas of friction – the What. Optionally, we can also layer on user behavior monitoring tools to gather more insights such as user journey mapping, heat maps, or session replays. Next, our UX experts use established evaluation heuristics to audit your digital experience across key pages or screens, including an overall review of design, navigation, user flows, interaction, CTAs, and accessibility – the Why.
We include all of our actionable insights in a top-line summary report, prioritized by severity and accompanied by screenshots for reference. The report concludes with written recommendations for how to resolve these issues.
UX audits are a great way to continually evaluate the health of your digital experience. Naturally, features are added over time, user behavior changes, and business goals may change as well. With this, your digital experience needs to keep up with these needs including with the latest UX best practices.
Let UpTop help you identify opportunities for improvement so you can make better informed decisions on your next digital project.
A UX audit starts by learning about your target audience and business goals, orienting us to your digital experience. A proper audit uses a combination of quantitative and qualitative methods to give you a more holistic view of insights. If available, we begin by reviewing your existing data metrics, like Google Analytics, to identify key areas of friction – the What. Optionally, we can also layer on user behavior monitoring tools to gather more insights such as user journey mapping, heat maps, or session replays. Next, our UX experts use established evaluation heuristics to audit your digital experience across key pages or screens, including an overall review of design, navigation, user flows, interaction, CTAs, and accessibility – the Why.
We include all of our actionable insights in a top-line summary report, prioritized by severity and accompanied by screenshots for reference. The report concludes with written recommendations for how to resolve these issues.
UX audits are a great way to continually evaluate the health of your digital experience. Naturally, features are added over time, user behavior changes, and business goals may change as well. With this, your digital experience needs to keep up with these needs including with the latest UX best practices.
Let UpTop help you identify opportunities for improvement so you can make better informed decisions on your next digital project.
