About Us

Driven by Design. Grounded in Results.

At UpTop, we use human-centered design to solve real business challenges and create digital experiences that truly connect. Our work blends creativity and strategy to deliver solutions that are not only intuitive and beautiful—but also drive measurable results.
We bring together a team of curious minds—strategists, designers, researchers, and developers—who thrive on creating experiences that engage users, streamline processes, and drive growth.

Our sweet spot? Human-centered research, UX strategy, product design, and custom development for medium to large enterprises. Whether you're revamping an outdated system, launching something brand new, or looking to improve how things work behind the scenes, we’re here to guide you every step of the way—with clarity, creativity, and confidence.

So, why do we do this work? Because we truly believe in the power of design to make life better—for your users, your team, and your business. We love helping organizations uncover insights, cut through the noise, and turn complexity into simplicity.

UpTop has been around since 2000, proudly rooted in Seattle and growing ever since. Over the years, we’ve seen the digital world shift and evolve—and we’ve helped our clients evolve with it. Through it all, our focus remains the same: creating meaningful digital experiences that work for real people.

What We Do:

Flexible, Yet Principled
We adapt to our clients’ needs while staying true to our core values.

Deep Partnership
We work as an embedded extension of our clients’ teams, fostering true collaboration.

Scalable Support
As our clients grow, we grow with them—supporting evolving needs at every stage.

Honest Guidance
We offer candid, strategic insights—even when they’re hard to hear—because integrity matters.

Problem-Solvers at Heart
Complex challenges inspire us. We dig deep to find smart, user-focused solutions.

What We Don't Do:

We’re Not a Branding or Marketing Agency
Our focus is UX research, product design, and strategy—not logos or ad campaigns.

No Brochure Websites
We create functional, user-centric experiences—not just pretty pages.

No Unrealistic Timelines
We won’t sacrifice quality for speed. Real results take thoughtful time.

No Long Research Cycles
We skip the drawn-out, academic approach. Our research is lean, fast, and focused—built to move your business forward without slowing you down.

No Design in a Black Box
We believe in collaboration and transparency throughout the design process.

What We Do:

Flexible, Yet Principled
We adapt to our clients’ needs while staying true to our core values.

Deep Partnership
We work as an embedded extension of our clients’ teams, fostering true collaboration.

Scalable Support
As our clients grow, we grow with them—supporting evolving needs at every stage.

Honest Guidance
We offer candid, strategic insights—even when they’re hard to hear—because integrity matters.

Problem-Solvers at Heart
Complex challenges inspire us. We dig deep to find smart, user-focused solutions.

What We Don't Do:

We’re Not a Branding or Marketing Agency
Our focus is UX research, product design, and strategy—not logos or ad campaigns.

No Brochure Websites
We create functional, user-centric experiences—not just pretty pages.

No Long Research Cycles
We won’t sacrifice quality for speed. Real results take thoughtful time.

No Shortcuts on Research
We skip the drawn-out, academic approach. Our research is lean, fast, and focused—built to move your business forward without slowing you down.

No Design in a Black Box
We believe in collaboration and transparency throughout the design process.

What Sets Us Apart

User-Centered, Business-Focused
We balance user needs with business outcomes.
Flexible Solutions
We offer tailored options to fit client needs.
Multidisciplinary Expertise
Our team brings diverse skills and perspectives.
High-Velocity Execution
We ramp up quickly, ask the right questions, and drive results fast.
Client-First Success
We prioritize long-term impact over short-term wins.
Beyond Business
We build lasting partnerships, not just projects.

Meet Our Team

Our core team of experts, based primarily in Seattle, brings cross-industry experience, with additional team members located across the U.S. and Europe.
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