[eBook] Defining the Problems that Detract from Your UX

Taking the time to accurately and concisely identify and frame the problem ensures that you don’t miss out on opportunities. It also prevents you from wasting your time and resources creating something that your users don’t actually want or that doesn’t align with your overarching business strategy. Ideally, you’ll find common ground that enables you to address both your business needs and your users’ needs. Our goal in sharing this process, as part of our five-phase design thinking framework, is to help you better your product or service from both sides of this equation.