A journey map, in its most basic form, is:
- A series of user goals and actions on a timeline grid – end-to-end experience.
- Understanding user thoughts and emotions in order to create a narrative.
- A narrative that is condensed into a visualization used to communicate insights that will inform design processes.
Doing a journey map for ourselves was good for several reasons, you can learn more about that by watching this video. Hear from our UX Manager Michael Woo about how important Journey Mapping exercises are to UX and companies as a whole.