Leigh Allen-Arrendondo: UX Cake Podcast | Interviews Craig Nishizaki
Interview Participants:
- Host: Leigh Allen-Arredondo, CEO, UX Cake
- Craig Nishizaki, CEO & Head of Business @ UpTop
- March 15, 2022
Length: 44m 21s
Description: Today I’m talking about UX Strategy Sprints with Craig Nishizaki. The term UX Strategy gets defined in different ways by experts across our discipline, and some people say that UX strategy doesn’t even exist, that UX strategy is Business strategy. Which conceptually, I get that, but the term and the practice of UX Strategy is actually incredibly useful and necessary to communicate the difference between the bigger picture of a holistic user experience – which is strategic – from the the tactical aspects of designing page flows and wireframes and UI.
Transcript
For a full transcript, please visit Episode 45: UX Strategy Sprints with Craig Nishizaki on UX Cake’s website.
