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Belkin

Accelerating Mobile Innovation: How Belkin Scaled Development Velocity with Strategic JavaScript Resourcing

Background

Belkin International, a global consumer electronics leader, set out to launch the Linksys Velop, a cutting-edge mesh Wi-Fi system aimed at revolutionizing whole-home connectivity. With a sleek, modular design and the promise of seamless mobile control, Velop represented Belkin’s bold step into the future of connected living.

To support this ambitious product launch, Belkin sought expert development talent to accelerate progress on the Velop mobile app—an essential part of the user experience. They turned to UpTop to fill critical development gaps with highly skilled JavaScript resources.

Challenges

Belkin’s internal team was deeply engaged in building the hybrid Cordova-based mobile app that would power Velop’s core features. However, the scope and timeline of the project demanded more hands on deck—developers who could seamlessly integrate into the team, ramp up quickly, and help drive both quality and velocity.

The challenge wasn’t just capacity—it was capability. The mobile app needed to interface with multiple APIs, handle complex data, and work flawlessly across devices and platforms. JavaScript expertise, particularly in Backbone.js and hybrid mobile frameworks, was essential.

Project Info

client
Belkin
Industry
Consumer Electronics / Smart Home Technology / Hardware & Accessories
type
Hybrid Mobile Application
services
Strategic Resourcing, JavaScript Development, Mobile Testing, UX-Centered Dev Support

Project Info

client
Belkin
Industry
Consumer Electronics / Smart Home Technology / Hardware & Accessories
type
Hybrid Mobile Application
services
Strategic Resourcing, JavaScript Development, Mobile Testing, UX-Centered Dev Support

Background

Belkin International, a global consumer electronics leader, set out to launch the Linksys Velop, a cutting-edge mesh Wi-Fi system aimed at revolutionizing whole-home connectivity. With a sleek, modular design and the promise of seamless mobile control, Velop represented Belkin’s bold step into the future of connected living.

To support this ambitious product launch, Belkin sought expert development talent to accelerate progress on the Velop mobile app—an essential part of the user experience. They turned to UpTop to fill critical development gaps with highly skilled JavaScript resources.

Challenges

Belkin’s internal team was deeply engaged in building the hybrid Cordova-based mobile app that would power Velop’s core features. However, the scope and timeline of the project demanded more hands on deck—developers who could seamlessly integrate into the team, ramp up quickly, and help drive both quality and velocity.

The challenge wasn’t just capacity—it was capability. The mobile app needed to interface with multiple APIs, handle complex data, and work flawlessly across devices and platforms. JavaScript expertise, particularly in Backbone.js and hybrid mobile frameworks, was essential.

Approach

UpTop proposed a strategic resourcing model rather than a traditional staffing engagement. They embedded three full-time JavaScript developers directly into Belkin’s Seattle-based development team. These developers reported to Belkin’s internal leads, worked on-site, and became true extensions of the team.

What made the engagement unique was UpTop’s UX-led, collaborative philosophy. Developers were supported by UpTop’s internal team for brainstorming, testing, and quality assurance. This created a multiplier effect—Belkin received not only talent but also the collective intelligence of UpTop’s broader organization.

Solution

UpTop’s developers worked across:
  • Cordova hybrid mobile application architecture
  • JavaScript, Backbone.js MVC, HTML, and CSS3
  • Cross-platform mobile testing for device and OS compatibility
  • Close collaboration with Belkin’s internal team and design leads
Ongoing quality assessments ensured alignment with Belkin’s milestones, and a feedback-driven process allowed for agile refinements along the way.

Results & Impact

The collaboration helped Belkin bring Velop to market faster and stronger—ensuring its mobile app experience matched the innovation of the hardware. And the results spoke volumes:
  • CES 2017 Innovation Award Honoree – Velop’s design and modular functionality earned industry-wide praise.
  • PCMag Editors' Choice (Jan 2017) – Velop was celebrated for its performance, design, ease of use, and features.
  • PCMag Readers' Choice Award (Apr 2017) – Users voted Velop the best whole-home Wi-Fi system, surpassing Google Wifi and Netgear Orbi.
  • Best Product of CES 2017: Networking – The Velop mobile app, which UpTop developers helped build, was named the top networking product by PCMag.
This engagement demonstrated how a forward-thinking resourcing strategy can directly contribute to a product’s success—both critically and commercially.

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