The importance of providing quality, customer-focused content has increased substantially as technology has improved, use of social media flourished, and accessibility to the Internet has continued to expand. Search engines also provide much more accurate results to users as they have become better at recognizing and categorizing content. No matter how or when a user arrives to a given page, the quality and positioning of your content is now more important than ever to achieving your goals.
Our team of experts are here to help you with your content strategy needs. We’ll start by defining your buyer profiles to understand the nuances between between their needs. Then, we’ll map out buyer journeys to understand how they go about achieving their goals, so we can decide when and where to surface specific content to meet their needs.
We then perform a landscape analysis of direct competitors in your industry, including one outside the industry to compare and contrast what’s working and what’s not. Following, we perform a content audit on key pages (eg. Home, Category, Product or Solution) of your digital experience including navigation, listing out general observations and opportunities.
Lastly, we review our findings against user expectations to determine top-line recommendations for page goals and structure, copy, imagery, downloadable content, and CTAs.
Our team of experts are here to help you with your content strategy needs. We’ll start by defining your buyer profiles to understand the nuances between between their needs. Then, we’ll map out buyer journeys to understand how they go about achieving their goals, so we can decide when and where to surface specific content to meet their needs.
We then perform a landscape analysis of direct competitors in your industry, including one outside the industry to compare and contrast what’s working and what’s not. Following, we perform a content audit on key pages (eg. Home, Category, Product or Solution) of your digital experience including navigation, listing out general observations and opportunities.
Lastly, we review our findings against user expectations to determine top-line recommendations for page goals and structure, copy, imagery, downloadable content, and CTAs.
