Ideation & Envisioning

Bring Your Idea to Life

If you have a good idea but are unsure how to realize it, an ideation/envisioning workshop can help bring it to life. A part of the design thinking framework, the ideation process involves collaborative exercises designed to generate a ton of solutions and align the team. This leads into envisioning where the UpTop design team will help you build a prototype of your new vision that can be tested with users and presented to stakeholders to increase internal buy-in.

UpTop can help you take your project to the next level. Our process will help you unlock your idea's full potential and align your team around a vision forward. 

Key Benefits

  • Discover. Generate a mass of ideas from everyone involved
  • Identify. Align the team around a solution to test
  • Create. A prototype of the new vision brings the idea to life
  • Test. Put the prototype in front of real users and gain feedback
  • Strategize. A design roadmap shows you the next steps to take

Ideation & Envisioning Deliverables

Problem Definition & Vision
Persona Definition
UX Research Review Summary
Experience Mapping
Workshop Summary
Wireframes
Visual Design
Prototypes Demo
Technology Roadmap

Success Stories: UpTop

Southwest Airlines

12 weeks from design to launch—Southwest’s California Millions web app and backend awarded 50,000,000 Rapid Reward™ points without breaking a sweat. End-to-end contest management (we even completed their taxes).

OYO

A mobile and desktop redesign that up-leveled the customer experience from Search to Booking for one of the fastest growing hotel chains in the world.

Southwest Airlines

12 weeks from design to launch—Southwest’s California Millions web app and backend awarded 50,000,000 Rapid Reward™ points without breaking a sweat. End-to-end contest management (we even completed their taxes).

OYO

A mobile and desktop redesign that up-leveled the customer experience from Search to Booking for one of the fastest growing hotel chains in the world.
"I worked with the UpTop team for a Usability project on a global website. The work was thorough, detailed, insightful and very importantly, presented in a way that was actionable."
– VP of Global Marketing, Colliers International

On The Blog: UpTop

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