UX Design

Connecting the Pieces of Your User Experience

A good user experience (UX) goes beyond providing a checklist of features. It spans all aspects of a user's interaction with your business, which can include multiple disciplines, such as graphic design, marketing, interface design and engineering. These segments must all work together seamlessly to create a positive experience and meet your users' needs.

UpTop’s user experience design team utilizes lean UX methodologies that will enable you to optimize, ideate, and execute your vision. We help you connect all the pieces to develop a design strategy that will meet your user needs and drive your business forward.

Key Benefits

  • Trust. Thoughtful design shows that you care about your users
  • Ease. Customers return to digital experiences that are easy to navigate
  • Engagement. Users will be more motivated to interact with your content
  • Loyalty. Good UX retains customers and stimulates word-of-mouth
  • Efficiency. The UX design process reduces development costs and wasted resources

UX Design Deliverables

UX Research
Information Architecture
User Stories
Usability Testing
Story Boarding
Content Strategy
Wireframes
Prototypes
Visual Design

Success Stories: UX Design

Premera Blue Cross

During their process of envisioning and designing, HMA’s leadership engaged UpTop's expertise to help build their new Member Portal and Mobile App.

Southwest Airlines

12 weeks from design to launch—Southwest’s California Millions web app and backend awarded 50,000,000 Rapid Reward™ points without breaking a sweat. End-to-end contest management (we even completed their taxes).

Premera Blue Cross

During their process of envisioning and designing, HMA’s leadership engaged UpTop's expertise to help build their new Member Portal and Mobile App.

Southwest Airlines

12 weeks from design to launch—Southwest’s California Millions web app and backend awarded 50,000,000 Rapid Reward™ points without breaking a sweat. End-to-end contest management (we even completed their taxes).
"They demonstrated a high level of flexibility as our product matured during the development cycle, and delivered a solution that addressed the emerging issues of our end users."
– Director of Business Development, Vimocity

On The Blog: UX Design

[eBook] Essential KPIs

How do you know if you’re seeing a positive return on investment (ROI) when it comes to your efforts to improve the ov...
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7 KPIs to Measure the ROI of UX Design

UX design plays a vital role in the overall success of your website or application. It’s not uncommon then that companies put a large number of resources into developing UX that is both highly funct...
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[eBook] Essential KPIs

How do you know if you’re seeing a positive return on investment (ROI) when it comes to your efforts to improve the overall user experience you provide? The answer can be found through the measureme...
Read More

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