Performing UX Research is Proven to Lead to Better Outcomes
User experience research is an intrinsic part of the user experience design process. UpTop utilizes lean UX research methodologies and we understand that research can take on many shapes and sizes. Our approach is to determine the right research strategy for you and your project that will generate the actionable insights needed for a successful outcome.
UpTop uses a mix of quantitative and qualitative research methods that help form a clearer picture of the user experience, providing both the What and the Why behind user actions. Sometimes we do all of the necessary research, while other times we augment any existing research that you might have on hand.
Take a look at the different UX research activities we most commonly use below. We’re more than happy to discuss with you any questions you might have or to see which might be a right fit for your next project.
Evidence-based. Using both quantitative and qualitative data, you are able to get a more holistic view of your problem and the potential solutions
Data-driven. If you’re organization is driven by data, we can provide the numbers to justify your decisions
Cost-effective. Research performed early will save you money downstream before any line of code is developed
Alignment. Create internal alignment on the problem by reviewing the evidence-based research
Understanding. See your product/service through your users' eyes
"The UpTop team conducted an in depth analysis of our online purchasing flow in order to determine opportunities to increase our overall conversion rates. We found their work to be insightful and diligent as not only they determined key usability disruptions in our 3-5 page funnel but they also provided valuable insight into the entire purchasing process."
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