What We Do
Connecting the dots between customer needs and your business goals.
At UpTop, we blend UX design, product strategy, and software development to help businesses grow, work smarter, and stand out. We create digital experiences that not only meet user needs—but open doors to new opportunities and lasting impact.
- Assessments
- research
- Optimization
- design
- content
- consulting
- development
First time using an agency? Try One of These High Value, Low Risk Offerings
Accessibility Audit
Assess your digital experience for compliance with WCAG standards, identifying accessibility barriers and opportunities to create a more inclusive, user-friendly experience for all.
User Behavior Analysis
Gain insights into how users interact with your digital products through behavior monitoring, identifying friction points and opportunities for improvement.
UX Benchmarking
Assess the effectiveness of your digital experiences by comparing them against industry standards and competitors.
Understand & Engage Your Prospective and Existing Customers
Usability Testing & Validation
Conduct usability testing to evaluate product effectiveness, identify usability challenges, and validate design decisions before launch.
User Feedback
Leverage surveys to collect broad user insights and measure satisfaction, pain points, and expectations.
Interviews
Conduct in-depth customer & stakeholder Interviews to uncover motivations, challenges, and expectations, aligning business goals with user needs.
Experience Mapping
Create journey maps to visualize user experiences across touchpoints, identifying opportunities to enhance engagement and reduce friction.
User Personas
Build detailed user personas based on research insights to inform design, content, and product strategy, ensuring alignment with user needs.
UX Impact Assessment
Measure the effectiveness of design changes by benchmarking the user experience before and after implementation. Identify improvements, validate design decisions, and ensure measurable business and user benefits.
Design Frictionless Experiences With Data-Driven Insights
Navigation Optimization
Optimize the navigation and architecture of your site to improve usability, accessibility, and search performance.
Search Optimization
Improve search usability and discoverability by implementing best practices for existing search functionality.
Journey Optimization
Ensure seamless experiences across touchpoints to guide users from awareness to conversion.
Product Optimization
Implement performance tracking and feedback loops to optimize UX over time.
Conversion Optimization
Enhance user engagement and conversion rates by refining design, content, and interactions based on research-driven insights.
Launch a New Product, Tool or Feature
Product Envisioning
Utilizing UpTop's Envisioning Sprint, we help define the vision for new products or features through a strategic and collaborative approach.
Product Launch
Leverage UpTop's UX Strategy Sprint to effectively introduce new digital products or tools, aligning business goals with user needs.
Feature Validation
Through a rapid Design Sprint, we rapidly prototype and validate product features to ensure they meet user expectations before full-scale development.
Create & Deliver Content That Speaks to Your Audience
Content Audit
Evaluate existing content, identify gaps, and develop a strategy for content improvement.
Content Strategy
Align content with user journeys to deliver relevant information at each stage, ensuring seamless engagement and conversion.
Personalization Strategy
Leverage data-driven insights to tailor content experiences to user preferences, behaviors, and needs for increased engagement and retention.
SEO Optimization
Improve search visibility by optimizing content structure, metadata, and keyword strategy to drive organic traffic and improve rankings.
Gain Strategic Consulting & Expertise For Business Growth
Workshops & Training
Empower teams with hands-on training in UX methodologies, including ideation, prototyping, and testing.
UX Research Programs
Establish and scale an in-house UX research practice to continuously improve digital experiences.
Expert Office Hours
Ongoing consulting support—a set amount of time each month for 12 months—to address UX challenges and opportunities.
Strategic Resourcing
Augment your team with specialized UX and/or development experts to accelerate your digital initiatives.
Build Scalable & High-Performance Digital Experiences
Custom UI Development
Build visually compelling and highly interactive user interfaces that enhance user engagement and experience.
Progressive Web Apps
Develop fast, reliable, and installable PWAs that provide app-like experiences directly in the browser.
Accessibility
Ensure web applications meet accessibility standards (WCAG) and optimize performance for faster load times and improved user experience.
SaaS & Web Apps
Develop scalable, modular front-end architectures tailored for SaaS platforms and complex web applications.
API Integration
Connect front-end applications to powerful back-end services and content management systems for seamless content delivery.
API & Microservices
Design and develop scalable, secure APIs and microservices to support seamless system interactions.
Third-Party Integrations
Connect modern applications with third-party services and upgrade legacy systems to enhance functionality and performance.
ASSESSMENTS
First time using an agency? Try One of These High Value, Low Risk Offerings
Accessibility Audit
Assess your digital experience for compliance with WCAG standards, identifying accessibility barriers and opportunities to create a more inclusive, user-friendly experience for all.
User Behavior Analysis
Gain insights into how users interact with your digital products through behavior monitoring, identifying friction points and opportunities for improvement.
UX Benchmarking
Assess the effectiveness of your digital experiences by comparing them against industry standards and competitors.
RESEARCH
Understand & Engage Your Prospective and Existing Customers
Usability Testing & Validation
Conduct usability testing to evaluate product effectiveness, identify usability challenges, and validate design decisions before launch.
User Feedback
Leverage surveys to collect broad user insights and measure satisfaction, pain points, and expectations.
Customer & Stakeholder Interviews
Conduct in-depth customer & stakeholder Interviews to uncover motivations, challenges, and expectations, aligning business goals with user needs.
Experience Mapping
Create journey maps to visualize user experiences across touchpoints, identifying opportunities to enhance engagement and reduce friction.
User Persona Development
Build detailed user personas based on research insights to inform design, content, and product strategy, ensuring alignment with user needs.
UX Impact Assessment
Measure the effectiveness of design changes by benchmarking the user experience before and after implementation. Identify improvements, validate design decisions, and ensure measurable business and user benefits.
OPTIMIZATION
Design Frictionless Experiences With Data-Driven Insights
Navigation Optimization
Optimize the navigation and architecture of your site to improve usability, accessibility, and search performance.
Search Optimization
Improve search usability and discoverability by implementing best practices for existing search functionality.
Buyer Journey Optimization
Ensure seamless experiences across touchpoints to guide users from awareness to conversion.
Product Optimization
Implement performance tracking and feedback loops to optimize UX over time.
Conversion Rate Optimization
Enhance user engagement and conversion rates by refining design, content, and interactions based on research-driven insights.
DESIGN
Launch a New Product, Tool or Feature
Product Envisioning
Utilizing UpTop's Envisioning Sprint, we help define the vision for new products or features through a strategic and collaborative approach.
Product Launch
Leverage UpTop's UX Strategy Sprint to effectively introduce new digital products or tools, aligning business goals with user needs.
Product Feature Validation
Through a rapid Design Sprint, we rapidly prototype and validate product features to ensure they meet user expectations before full-scale development.
CONTENT
Create & Deliver Content That Speaks to Your Audience
Content Audit & Gap Analysis
Evaluate existing content, identify gaps, and develop a strategy for content improvement.
Journey Focused Content Strategy
Align content with user journeys to deliver relevant information at each stage, ensuring seamless engagement and conversion.
Personalization Strategy
Leverage data-driven insights to tailor content experiences to user preferences, behaviors, and needs for increased engagement and retention.
SEO Optimization
Improve search visibility by optimizing content structure, metadata, and keyword strategy to drive organic traffic and improve rankings.
CONSULTING
Gain Strategic Consulting & Expertise For Business Growth
Workshop Facilitation & Training
Empower teams with hands-on training in UX methodologies, including ideation, prototyping, and testing.
UX Research Programs
Establish and scale an in-house UX research practice to continuously improve digital experiences.
Expert Office Hours
Ongoing consulting support—a set amount of time each month for 12 months—to address UX challenges and opportunities.
Strategic Resourcing
Augment your team with specialized UX and/or development experts to accelerate your digital initiatives.
DEVELOPMENT
Build Scalable & High-Performance Digital Experiences
Custom UI Development
Build visually compelling and highly interactive user interfaces that enhance user engagement and experience.
Progressive Web Apps
Develop fast, reliable, and installable PWAs that provide app-like experiences directly in the browser.
Accessibility Dev
Ensure web applications meet accessibility standards (WCAG) and optimize performance for faster load times and improved user experience.
SaaS & Web Apps
Develop scalable, modular front-end architectures tailored for SaaS platforms and complex web applications.
API Integration
Connect front-end applications to powerful back-end services and content management systems for seamless content delivery.
API & Microservices
Design and develop scalable, secure APIs and microservices to support seamless system interactions.
Third-Party Integrations
Connect modern applications with third-party services and upgrade legacy systems to enhance functionality and performance.