A well-designed, user-friendly website is crucial for business success in today’s digital landscape. The buying journey has changed dramatically in recent years. Customers now conduct extensive online research before ever engaging with a company directly. As a result, businesses must maintain websites that provide an excellent user experience and make it easy for customers to find the information they need. Yet many companies struggle with outdated, difficult-to-navigate websites. If this is you, it’s time to prioritize an effective website redesign.
This article explores why a website redesign is essential in the modern business environment. We’ll discuss the power of online presence, the key questions to ask before initiating a redesign, and how to ensure your website redesign project is a success.
The Power of Search Engines
A PWC survey found that 55% of consumers use a search engine to research a purchase, and 63% have purchased products directly from a brand’s website. This digital-first approach means businesses must maintain a strong online presence to effectively reach and connect with potential customers. An intuitive and professional-looking website is crucial as it provides the primary platform for customers to learn about a company’s offerings and make purchasing decisions.
An effective website redesign can unlock this power of online presence. By creating an engaging, informative digital experience, businesses can capture customers’ attention during the critical research phase of their buyer’s journey. This not only drives more qualified traffic and leads but also helps build trust and credibility—factors that are essential for converting browsers into buyers.
In today’s business environment, a company’s online presence has become just as important, if not more so, than its physical storefront. Prioritizing a strategic website redesign is no longer optional but necessary for sustained business success.
Questions to Ask Before Your Website Redesign
For businesses with outdated websites, a redesign may feel overwhelming. Outdated websites are generally cluttered, difficult to navigate, or lack search functionality. In addition, companies don’t always have the in-house expertise to correct these flaws or conduct a website redesign. Since a redesign can be lengthy and complex, decision makers may wonder if they will see worthwhile returns on such an investment.
To set yourself up for success, asking key questions before launching your project is essential. Here are a few questions business leaders should consider before initiating a redesign:
- What skills will we need to complete this project?
- Do we have those skills in-house?
- What roles should departments outside of IT and development play in the redesign?
- What features and functionality must we include based on our target audience?
- How can we ensure the new site is more user-friendly than the outdated version?
- What metrics should we use to determine the new design’s performance?
- How long will it be before the new site goes live?
Once you have the answers, evaluate whether completing the redesign with in-house resources is feasible or if you require outside assistance.
UpTop and Your Website Redesign
At UpTop, our UX strategy, product design, and software development teams collaborate with you to seize opportunities and improve conversions by crafting exceptional digital experiences for your brand. Our experts utilize in-depth research to provide strategic direction and recommendations for design upgrades. This ensures a data-driven approach and smart website design strategy. Our team is experienced in every aspect of the website redesign process, including:
- Research and evaluation of target markets and competitors
- Visual design
- A/B testing and usability testing
- Conversion rate optimization
- Site launch
- Post-launch analytics and analysis
Suppose you need your website to be overhauled but hesitate to begin the process. In that case, we‘d love to chat, learn about your business, and help you create engaging online experiences that drive your business forward. Let’s connect.
