Best mobile strategy? Ask the right questions first.

If you’ve been slow to create mobile-friendly versions of your website – or go one step farther and create a standalone app – the stats that keep rolling out about the predominance of smart phones and tablets are likely to tip the scale for you.


How much time, effort and money you pour into your mobile footprint is all about the specifics of your business and your target audience.

Are you looking for a consumer app to sell in the app store?

A B2B solution?

Or do you need an app for internal use, such as a time-tracking app for field staff?

If you’re just getting started, we have a few thoughts that may be helpful. Let’s call it our “Top 5 Things to Figure Out Before Launching a Mobile Strategy”:  

  1. First, do you know what’s possible/have a good understanding of what a mobile strategy can do for you? What business result do you want to get out of this?
  2. Who is your target audience? Is your current audience what you want it to be or do you want to shoot for a different demographic?
  3. How do your target users/customers use technology in their day-to-day lives? Do you know what channels/devices they use to interact with your company?
  4. What are you offering and how does it dovetail with smartphones and tablet platforms?
  5. What are your technical/compatibility particulars? Do you need to find solutions that work with what you have in place or do you have flexibility?

Some of these may seem obvious, but you’d be surprised how quickly the most fundamental of questions can fall by the wayside in the rush to progress.

Good luck!