Michael Woo, Author at UpTop

Development, Process, UX Design

Unlock Innovation in Your Healthcare Organization with a UX Strategy Sprint

When a problem is large, ambiguous, and there is little research done, a UX Strategy Sprint is a perfect approach to the problem.

Michael Woo

Conversion Rate, eCommerce, UX Design

Essential Design Elements for a High-Converting eCommerce Website

Discover how to create an eCommerce website design that attracts traffic, captures your customers’ attention, and drives more conversions.

Michael Woo

Journey Mapping, Leadership, UX Research

Exploring Customer Journey Mapping for Healthcare Organizations

Our panel of experts examine the healthcare customer journey through key connections between employees, ACO providers, payers and patients/members.

Michael Woo

eCommerce, Program Management, Website Design

Case Studies: Showcasing Successful eCommerce Website Redesign

Website redesign can resolve cart abandonment, high bounce rates, and unresponsive design. We helped these businesses see remarkable results.

Michael Woo

Conversion Rate, Program Management, UX Design, Website Design

5 Ways a Website Redesign Can Increase Your Conversion Rate

A website redesign can be a game changer in enhancing conversion rates. We explore strategic tips and best practices for a successful redesign process.

Michael Woo

Journey Mapping, UX Research

Leveraging Journey Mapping to Increase Patient Member Engagement

Journey mapping is a collaborative exercise that enables your team to develop empathy for users by viewing their journey through their eyes.

Michael Woo

UX Design, Website Design

5 Reasons Your Internal IT Group Shouldn’t Handle Your Website Redesign

Businesses need to regularly revisit and refine their digital assets to keep them fresh, optimized, and aligned with current best practices. If your website has become outdated or unresponsive to user needs, a complete redesign might be your best path forward. Unfortunately, businesses often make the mistake of entrusting their website redesign to an internal IT team that lacks the required knowledge and expertise. This can lead to five distinct risks and problems.

Michael Woo

Design Thinking, UX Design

User Experience Design Trends 2023-24: What Does the Future Hold?

Stay ahead of the curve and inspire innovative user experience design ideas. In this guide, we list the latest UX design trends in 2023 to help you out.

Michael Woo