Michael Woo, Author at UpTop

Development, UX Design, UX Research

How to Create a User Flow Diagram, and Why You Need One

In 2022, UI/UX design is more important for businesses than ever. According to a study by Forrester, a great UX design can raise a website’s conversion rate up to 400%!...

Michael Woo

Conversion Rate, Development, UX Design, Website Design

Checkout Page Design: How to Do it Right in 2023

In our previous articles, we talked about different industries and how advancements in technology can result in more value when done right. In this article, we will focus not just...

Michael Woo

UX Design, Website Design

Website Navigation Design: The 2023 Guide

An excellent website user experience operates logically and efficiently without drawing undue notice, much like a well-laid-out grocery store with clearly marked aisles that have large signage. Accordingly, the designers'...

Michael Woo

CX, Journey Mapping, UX Research

Aligning Departments Through Customer Journey Mapping Workshops

Delivering a seamless customer experience requires coordination across multiple departments within an organization. However, as companies grow, this coordination becomes increasingly challenging. Customer journey mapping workshops offer a solution by...

Michael Woo

Digital Strategy, UX Design, Website Design

3 UX Design Strategies to Captivate and Convert

Effective UX design is key to success in today's digital-first culture, where competition is fierce and customer expectations are high. Crafting a user experience that is visually appealing, highly functional,...

Michael Woo

Conversion Rate, UX Design

3 Business Problems Solved by UX Design

Until recently, engineers largely dictated the use and design of everyday technology. Historically, the primary concern in product design was functionality, with user experience (UX) as an afterthought. Consider the...

Michael Woo

Design Thinking, Development, Mobile

How One Healthcare Organization Leveled Up Their Mobile UX

In today’s healthcare landscape, patients expect to manage their care as seamlessly as they manage their finances or shopping; from the palm of their hand. Mobile apps aren’t just a...

Michael Woo

Accessibility, CX, Development, UX Design, UX Research

Inclusive Design That Reaches Every User

Legally, digital experiences must be accessible. Discover why inclusive design is also an ethical imperative and how your next project can stand out.

Michael Woo

Mobile, Website Design

Responsive Web Design vs Mobile App: A UX Guide

Responsive website design is crucial for crafting online experiences that adapt seamlessly across various devices. By designing websites to be easily readable and navigable on any screen size, responsive design...

Michael Woo

Conversion Rate

Want to Increase Conversion? Tap Into the Subconscious

In the world of design, success often depends on understanding not just what users do but why they do it. At its core, great user experience design is about reducing...

Michael Woo

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All posts by: Michael Woo

How to Create a User Flow Diagram, and Why You Need One

Checkout Page Design: How to Do it Right in 2023

Website Navigation Design: The 2023 Guide

Aligning Departments Through Customer Journey Mapping Workshops

3 UX Design Strategies to Captivate and Convert

3 Business Problems Solved by UX Design

How One Healthcare Organization Leveled Up Their Mobile UX

Inclusive Design That Reaches Every User

Responsive Web Design vs Mobile App: A UX Guide

Want to Increase Conversion? Tap Into the Subconscious

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