UpTop Team, Author at UpTop

Digital Strategy, UX Design

UX Design and Marketing: Two Sides of the Same Coin?

UX designers and marketers are both after the same thing—learning to understand the needs and wants of their customers. In many instances, UX specialists even use some of the same tactics as markete...

UpTop Team

Design Thinking, UX Design, UX Research

Prototyping in UX: When, How, and Why

In 2018, the rockets will fire and NASA’s next generation Space Launch System will fly off into space, marking the start of a new generation of spaceflight. However, its journey begins six years ear...

UpTop Team

Design Thinking, UX Design

UpTop’s Ideal UX Process

No one day at a design agency is the same, especially here at UpTop. Every project that comes in is different, and every client is unique. Requirements, timelines, and budgets swirl like the wind. You...

UpTop Team

Digital Strategy, UX Design

Proving the Value of UX Design

Using a website or application that has been optimally designed based on user experience (UX) is like a breath of fresh air for users typically encumbered by poorly designed platforms during their onl...

UpTop Team

Development, Process, Program Management, Project Management

How to Ensure Design and Development Work in Tandem

Launching a website or application is no small feat. Looming deadlines and tight budget constraints can make the job difficult—even if everything goes right the first time. Behind the scenes, if des...

UpTop Team

CX, eCommerce

From UX to CX: Businesses Must Adapt in the Age of the Customer

Marked by the mass digitalization of networked computers that began in the early 1990s, we are now entering a new “age of the customer,” which according to Forrester requires a new business approa...

UpTop Team

eCommerce, UX Design, Website Design

Seven UX Design Tips to Increase Conversions

It takes more than just an IP address and clean landing page to grow your business on the web. These days, anybody with an idea or product to sell, and a beginner’s knowledge of web hosting and desi...

UpTop Team

Design Thinking, Process, UX Design

UX Designers: How Mindfulness Relates to the UX Process

Mindfulness is a modern practice with roots tracing back to early Buddhism. It is a form of meditation in which you focus solely on your breathing but make note, in a non-judgmental way, when your min...

UpTop Team

Digital Strategy, eCommerce

UX and E-Commerce Security: Red Flags to Avoid

If you’re an American with internet access, chances are that you’ve made an online purchase recently … and you’re not alone. In fact, nearly 70 percent of Americans shop online regularly (at l...

UpTop Team

Accessibility, UX Design, Website Design

Accessibility Design—Optimizing the Digital Experience for Everybody

When designing a website, the first thing to take into account is one of the most basic: is my website accessible to a variety of users? Accessible design is defined as a design process in which the n...

UpTop Team

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All posts by: UpTop Team

Prototyping in UX: When, How, and Why

UpTop’s Ideal UX Process

Proving the Value of UX Design

How to Ensure Design and Development Work in Tandem

From UX to CX: Businesses Must Adapt in the Age of the Customer

Seven UX Design Tips to Increase Conversions

UX Designers: How Mindfulness Relates to the UX Process

Accessibility Design—Optimizing the Digital Experience for Everybody

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