UpTop Team, Author at UpTop

Mobile, Website Design

Responsive Website vs. Mobile App: What is best for the user experience?

Responsive websites are designed to be easily read and navigated across a variety of devices and platforms. Put simply, responsive design is a “one-size-fits all approach” when it comes to your we...

UpTop Team

Digital Strategy, UX Design

5 Suggestions for Spring Cleaning Your Website’s UX

As the temperatures begin to warm and we emerge from our metaphorical burrows, many of us embark upon the annual tradition that is spring cleaning. Your business should take this time to reflect and t...

UpTop Team

Mobile, Technology, UX Research

IoT Marketing Strategy: Designing Success for your SMB

It’s noon. You’re famished. You head outside to find some lunch, but you can’t make up your mind about where to eat. All of a sudden your phone vibrates. It’s an alert from the sandwich shop t...

UpTop Team

Digital Strategy, Legacy Systems, Technology

Data Center vs. the Cloud: Should I Move My Business?

Data centers contain all of a company’s proprietary data and are an essential part of any organization’s network. Traditionally, data centers are located on-site and managed by in-house IT departm...

UpTop Team

eCommerce, Mobile, UX Research

eCommerce Best Practices – Are You Ready for 2016?

The 2015 holiday shopping season hit a new high this year with online sales that reached over $105 billion (a whopping 9 percent over 2014) according to the National Retail Federation. This number gre...

UpTop Team

Enterprise, Mobile, UX Design

Mobile Application Trends to Watch in 2016

2015 was a watershed year for mobile devices. In retail terms, this was the first year that a majority of Black Friday purchases were made using mobile devices, accounting for a one-day total of $583 ...

UpTop Team

Digital Strategy, UX Design, Website Design

Psychology and UX: Building a Brand Consumers Can Trust

As you continue to emphasize your brand’s online presence, don’t forget to capture the characteristics that have been fundamental to building your offline organization. One such vital component of...

UpTop Team

Digital Strategy, eCommerce, Mobile

Employee-facing Mobile Applications: Four Questions to Ask First

As the dust from Black Friday settles, a clear trend has emerged: retail businesses that focused their sales efforts on mobile users were greatly rewarded. According to Newsweek, mobile shopping accou...

UpTop Team

UX Design, Website Design

Website Navigation Design: Three Common Mistakes to Avoid

As eCommerce continues to grow, consumers are consistently given more freedom than ever when it comes to when they shop, where they shop and how they shop (for example, using their phone when they’r...

UpTop Team

Development, Mobile, UX Research

Taking the Guesswork out of Mobile App Development

Remember Apple’s “there’s an app for that” iPhone 3 commercial? It may seem like ancient history now but, in fact, the viral and eventually trademarked phrase was thrust into the public’s co...

UpTop Team

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All posts by: UpTop Team

Responsive Website vs. Mobile App: What is best for the user experience?

IoT Marketing Strategy: Designing Success for your SMB

eCommerce Best Practices – Are You Ready for 2016?

Mobile Application Trends to Watch in 2016

Employee-facing Mobile Applications: Four Questions to Ask First

Website Navigation Design: Three Common Mistakes to Avoid

Taking the Guesswork out of Mobile App Development

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