Digital Clinic Podcast: How UX Aligns Business, Brand, and Digital Transformation

Our Head of Business, Craig Nishizaki was invited to sit down with Aaron Burnett of Wheelhouse DMG to discuss how UX aligns business, brand, and digital transformation.

Description: Craig Nishizaki, Head of Business at UpTop, joins Aaron to discuss the pivotal role user experience (UX) design plays in aligning business objectives, brand identity, and digital transformation. Learn how the UX design process has evolved over the years, transitioning from simply creating aesthetically pleasing screens to becoming a strategic partner that drives measurable business value. The conversation investigates the importance of understanding user needs, bridging organizational silos, and harnessing the power of UX to create digital experiences that enhance customer satisfaction, boost profitability, and foster trust.

Interview Participants:

• Host: Aaron Burnett, Founder & CEO, Wheelhouse DMG
• Craig Nishizaki, Head of Business @ UpTop
• May 08, 2024

Transcript

For a full transcript, please visit Episode 03: How UX Aligns Business, Brand, and Digital Transformation on Wheelhouse DMG’s website.