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Design Thinking, UX Design, Website Design

Achieve Functional Animation in UX Design

Animation is not just for entertainment. In the world of UX design, animation can play a pivotal role in helping users understand the purpose of website elements, interface components, and navigationa...

UpTop Team

Development, Digital Strategy, UX Design, UX Research

Assessing Analytics Tools to Improve UX Design Outcomes

Does your development strategy rely on intuition? Probably not. Successful design teams, web developers, and marketers rarely achieve long-lasting results simply by trusting their gut. The gut is impo...

UpTop Team

Design Thinking, UX Research

High-Fidelity vs. Low-Fidelity: Which Prototype Is Better?

In a perfect world, every designer would have a complete idea of how a user interface (UI) should look and be able to communicate that design to clients, easily and unambiguously. In the real world, u...

UpTop Team

Design Thinking, Digital Strategy, UX Design

Why SEO Matters to UX Design

SEO is about so much more than keywords and backlinks. Sure, those things are still important, but Google balances hundreds of ranking factors to bring results to its users. The key to crafting a fool...

UpTop Team

CX, Design Thinking, Journey Mapping

Identify, Prioritize, Fix: Fight UX Friction at Its Source

UX designers sometimes feel like they’re under pressure to read minds. In fact, this is often explicitly what managers and executives expect them to do. While it seems an unreasonable request at fir...

UpTop Team

Accessibility, Design Thinking, UX Design, Website Design

5 Steps to Optimize Website Navigation

Organizations have much to gain by applying the principles of design to the user experience (UX). When properly implemented, a cohesive UX design can improve nearly every customer-oriented performance...

UpTop Team

Design Thinking, Digital Strategy, Journey Mapping, UX Design

How to Achieve Internal Alignment on UX Vision

Offering a great user experience (UX) is one of the most effective ways to drive engagement, increase spending, and improve customer loyalty. A cohesive, meaningful UX encourages users to form a relat...

UpTop Team

CX, Design Thinking, Journey Mapping, UX Design

Erase Friction to Increase Revenue

The panel we assembled: Leigh Allen- Aredondo, Head of UX @ Spruce Up, Podcast Host of UX Cake David Kendall, Principal of UX Design @ AT&T Casey Goddard, Head of Product Management @ Yotta Digita...

UpTop Team

API Integration, Enterprise, Legacy Systems

Managing Legacy Systems: When to Upgrade, Replace, or Rebuild

Every business relies on a set of core technology systems to function. These solutions include everything from a digital freelancer’s free cloud storage account to a fully featured enterprise SAP im...

UpTop Team

Development, Program Management

Utilize DevOps to Quickly Modify Database Structure

Database changes are tedious, time-consuming challenges that introduce a great deal of risk into any organization. Deploying database schema changes is a highly demanding technical task, and it takes ...

UpTop Team

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Achieve Functional Animation in UX Design

Assessing Analytics Tools to Improve UX Design Outcomes

High-Fidelity vs. Low-Fidelity: Which Prototype Is Better?

Why SEO Matters to UX Design

Identify, Prioritize, Fix: Fight UX Friction at Its Source

5 Steps to Optimize Website Navigation

How to Achieve Internal Alignment on UX Vision

Erase Friction to Increase Revenue

Utilize DevOps to Quickly Modify Database Structure

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