Insights

Technology, UX Design

Some Challenges to Designing for Voice

As opportunities to use VUI expand, challenges are inevitable as are questions. Accessibility What does accessibility mean when it comes to voice experiences? What are the considerations for th...

UpTop Team

Technology, UX Design

Trends in VUI

Machine learning continues to drive improvements in voice technology. Error rates in voice and speech recognition are continually dropping. Eventually, our technology may get to the point where it hea...

UpTop Team

CX, Technology, UX Design

Basic Principles for Designing VUI

VUI (voice user interface) comes with a set of expectations from users. The give and take of conversation is cooperative and intuitive. Talking with VUI should be, too. Options, but not too many It’...

UpTop Team

Technology, UX Design

VUI and User Delight

What are Users Looking For in Voice Experiences? Designing for voice is not simply designing for screen and adding voice. It requires completely rethinking the information architecture. There are desi...

UpTop Team

UX Design

Upgrading User Experience with Conversational UX

The concept of using virtual assistants and chatbots on business websites and social media platforms is becoming less of an option and more of an expectation. Companies now actively use these tools wh...

UpTop Team

Conversion Rate, Digital Strategy, UX Design, UX Research

5 Marketing Challenges That Can Be Solved With UX

There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’m continually scrutinizing how other brands market to me. Each generation brings...

UpTop Team

Design Thinking, UX Design

Let’s Solve Your Five Biggest User Experience Problems

The panel we assembled: Leigh Allen- Aredondo, Head of User Experience, Spruce Up and Host of Podcast UX Cake Michael Woo, UX Manager, UpTop Craig Nishizaki, Sr. Director of Business, Design, and Deve...

UpTop Team

UX Design, UX Research

[Infographic] Who is responsible for digital addiction?

We live our lives consumed by screens We spend an average of 10 hours and 39 minutes per day looking at a screen. And as I type this, I realize that I might be above average, between 8 hours of workin...

UpTop Team

Design Thinking, Process, UX Design

How Design Thinking Has Influenced Our Work

We have Michael Woo and Thomas Wu talking about how it has influenced their lives as designers. We also have a design thinking playbook for you start utilizing and impacting business needs with this f...

UpTop Team

CX, UX Research

Why User Experience Research is Important

This week's Turning On The Desk Lamp features Craig Nishizaki, our Sr. Director of Business, Design, and Development. Why is UX research important? Now more than ever users have very high expectations...

UpTop Team

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Some Challenges to Designing for Voice

Trends in VUI

Basic Principles for Designing VUI

VUI and User Delight

Upgrading User Experience with Conversational UX

5 Marketing Challenges That Can Be Solved With UX

Let’s Solve Your Five Biggest User Experience Problems

[Infographic] Who is responsible for digital addiction?

How Design Thinking Has Influenced Our Work

Why User Experience Research is Important

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