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Digital Strategy, UX Research

The Complete Guide to Conducting a UX Audit

Introduction In 2023, the expectations of users for their online and mobile experiences are higher than ever. According to TopTal, 88% of users are less likely to return to a website after a bad user ...

Michael Woo

CX, Design Thinking, Digital Strategy, Journey Mapping, Process, UX Design, UX Research

Solve Complex Digital Challenges with a UX Strategy Sprint

Design sprints play a crucial role in enacting change in healthcare digital systems. Find out why this is only one tool in the toolbox of strategic design thinking....

Michael Woo

Mobile, Technology

Why Banks Are Falling Behind in Mobile User Experience

In a digital era where 52% of customers are willing to switch to a competitor after a single poor experience, providing an exceptional mobile user experience is no longer optional—it’s essenti...

UpTop Team

Design Thinking, Journey Mapping, UX Research

Introduction to Customer Journey Mapping Services

Introduction Customer experience is one of the most crucial things to invest in because it has a direct impact on your business’s success. According to a survey by Fullstory, 84% of respondents ...

UpTop Team

Design Thinking, Journey Mapping, UX Research

[eBook] A Guide To Customer Journey Mapping

Customer journey mapping is a user experience research exercise that allows you to obtain a holistic end-to-end view of your customers actions and emotions as they try to reach a goal within your digi...

UpTop Team

Conversion Rate, CX, Development, Digital Strategy, UX Design

7 KPIs to Measure the ROI of UX Design

UX design plays a vital role in the overall success of your website or application. It’s not uncommon then that companies put a large number of resources into developing UX that is both highly funct...

Michael Woo

CX, Digital Strategy, UX Design

[eBook] Essential KPIs

How do you know if you’re seeing a positive return on investment (ROI) when it comes to your efforts to improve the overall user experience you provide? The answer can be found through the measureme...

UpTop Team

Development, UX Design, UX Research

How to Create a User Flow Diagram, and Why You Need One

What is the user flow? In 2022, UI/UX design is more important for businesses than ever. According to a study by Forrester, a great UX design can raise a website’s conversion rate up to 400%! Trueli...

UpTop Team

Development, Digital Strategy

[Worksheet] Redecorate, Remodel, or Rebuild?

To find the right strategy for your digital project, you must first understand the nuanced interplay between your business objectives, technological constraints, and UX design needs. Only then can you...

UpTop Team

Enterprise, Leadership, UX Research

Enterprise Applications and Their Impact on Employee Retention

Enterprise applications play a critical role in the success of modern organizations. Moreover, their impact extends far beyond just improving business operations and efficiency. Enterprise application...

UpTop Team

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The Complete Guide to Conducting a UX Audit

Solve Complex Digital Challenges with a UX Strategy Sprint

Why Banks Are Falling Behind in Mobile User Experience

Introduction to Customer Journey Mapping Services

[eBook] A Guide To Customer Journey Mapping

7 KPIs to Measure the ROI of UX Design

[eBook] Essential KPIs

How to Create a User Flow Diagram, and Why You Need One

[Worksheet] Redecorate, Remodel, or Rebuild?

Enterprise Applications and Their Impact on Employee Retention

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