Insights - UpTop

CX, UX Research

Why User Experience Research is Important

This week's Turning On The Desk Lamp features Craig Nishizaki, our Sr. Director of Business, Design, and Development. Why is UX research important?

Craig Nishizaki

CX, Journey Mapping, Process, UX Research

Why Your Business Should Do Journey Mapping too

Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client work - we get into situations where we need improve how we do things, both internally and externally.

Michael Woo

CX, UX Design

Why UX Will Make or Break Your Business

User experience might be the most underrated part of growing a successful business. Too many companies treat it like an afterthought, rather than a primary goal.

UpTop Team

Design Thinking, UX Design

How To Solve UX Problems Using Experimentation

Experimentation is often seen as the realm of either engineering or marketing, but we believe that it plays a significant role in solving user experience and design problems as well....

UpTop Team

3 reasons why your app users aren't coming back

Mobile

3 Reasons Why Your App’s Users Aren’t Coming Back

With every passing year, it becomes more apparent that we are living in a mobile-first world. In 2017, there are anticipated to be 197 billion mobile app downloads, up from...

UpTop Team

Digital Strategy, Technology, UX Design

3 Reasons Gamification Can Offer Big Returns For Businesses

The simple premise behind the importance of UX-driven design is to make it easier and more enjoyable for your users to achieve desired goals. Gamification, one of the fastest growing...

UpTop Team

Lure Boomers to buy into milliennial first world

UX Design

4 UX Tips To Lure Baby Boomers to Buy Into a Millennial-First World

It’s hard to argue that the maturation of the Millennial generation hasn’t dramatically altered the landscape of the global economy. As the first generation to be digital natives, this group...

UpTop Team

Digital Strategy, UX Research

Top 3 Data Analytics to Track for Better UX

Businesses that hope to remain relevant must begin to leverage big data analytics to inform decisions that will foster greater user experience. Research firm Gartner reports that by 2020, customer...

UpTop Team

CX, Technology

3 Strategies For Getting C-Suite Buy-In On Chatbots

The chatbot has made significant strides since the earliest iterations just a decade ago. It is defined as a service, powered by rules and sometimes artificial intelligence, that interacts via a...

UpTop Team

Digital Strategy, Enterprise, Mobile, UX Design

4 Ways to Get Ahead of the Curve in Enterprise UX

Any business that utilizes an internal portal, intranet, or application strives to achieve a seamless and intuitive user experience to ensure personnel can improve communications, mitigate downtime and accomplish tasks...

UpTop Team

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Insights on UX Modernization

Why User Experience Research is Important

Why Your Business Should Do Journey Mapping too

Why UX Will Make or Break Your Business

How To Solve UX Problems Using Experimentation

3 Reasons Why Your App’s Users Aren’t Coming Back

3 Reasons Gamification Can Offer Big Returns For Businesses

4 UX Tips To Lure Baby Boomers to Buy Into a Millennial-First World

Top 3 Data Analytics to Track for Better UX

3 Strategies For Getting C-Suite Buy-In On Chatbots

4 Ways to Get Ahead of the Curve in Enterprise UX

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