Articles Archives - Page 10 of 18

Technology, UX Design

Trends in VUI

Machine learning continues to drive improvements in voice technology. Error rates in voice and speech recognition are continually dropping. Eventually, our technology may get to the point where it hea...

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CX, Technology, UX Design

Basic Principles for Designing VUI

VUI (voice user interface) comes with a set of expectations from users. The give and take of conversation is cooperative and intuitive. Talking with VUI should be, too. Options, but not too many It’...

UpTop Team

Technology, UX Design

VUI and User Delight

What are Users Looking For in Voice Experiences? Designing for voice is not simply designing for screen and adding voice. It requires completely rethinking the information architecture. There are desi...

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UX Design

Upgrading User Experience with Conversational UX

The concept of using virtual assistants and chatbots on business websites and social media platforms is becoming less of an option and more of an expectation. Companies now actively use these tools wh...

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Conversion Rate, Digital Strategy, UX Design, UX Research

5 Marketing Challenges That Can Be Solved With UX

There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’m continually scrutinizing how other brands market to me. Each generation brings...

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Process, UX Design, UX Research

Why Growth Hacking Is UX Design

Sitting at the crossroads of engineering, data science, and creative marketing is a growing trend that the start-up industry has termed “growth hacking.” Although not quite a buzzword – yet,...

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Design Thinking, UX Design

How To Solve UX Problems Using Experimentation

Experimentation is often seen as the realm of either engineering or marketing, but we believe that it plays a significant role in solving user experience and design problems as well. What’s In an Ex...

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CX, Digital Strategy, UX Design

Issues Facing Retailers Today

Retailers are facing a crossroad today: do they focus just on their brick and mortar experience or do they innovate their tech to bring a seamless digital and physical shopping experience to their cus...

UpTop Team

CX, UX Design, UX Research

Gartner APPS Recap: Emotions Charge Experience

Think about the last time you had an excellent experience, whether that is online or in-store. What did that make you feel? Happy, engaged and satisfied are common words used when customers relate goo...

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3 reasons why your app users aren't coming back

Mobile

3 Reasons Why Your App’s Users Aren’t Coming Back

With every passing year, it becomes more apparent that we are living in a mobile-first world. In 2017, there are anticipated to be 197 billion mobile app downloads, up from 149.3 billion just one year...

UpTop Team

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Articles

Trends in VUI

Basic Principles for Designing VUI

VUI and User Delight

Upgrading User Experience with Conversational UX

5 Marketing Challenges That Can Be Solved With UX

Why Growth Hacking Is UX Design

How To Solve UX Problems Using Experimentation

Issues Facing Retailers Today

Gartner APPS Recap: Emotions Charge Experience

3 Reasons Why Your App’s Users Aren’t Coming Back

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