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CX, Journey Mapping, UX Design, UX Research

Customer Experience Mapping Helps Find the Best Way to Serve Your Customers

Mapping a great customer experience: Part 2 In Part 1 of this series on customer experience mapping, we provided a quick introduction and overview. As you’ll recall, customer experience mapping is a...

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CX, Journey Mapping

Mapping a Great Customer Experience

Now that we have GPS to lead us wherever we need to go, many of us wouldn’t think about unfolding and poring over a traditional map to chart out a trip. So it may sounds a little old-fashioned when ...

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Digital Strategy, Mobile, UX Research

Best mobile strategy? Ask the right questions first.

If you’ve been slow to create mobile-friendly versions of your website – or go one step farther and create a standalone app – the stats that keep rolling out about the predominance of smart pho...

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Conversion Rate

Want to Increase Conversion? Avoid the Working Brain.

Our brain has two states … a lazy one and a working one, as I like to call them (both states are always working, just one is much lazier). Daniel Kahneman referred to them as “System 1 and System ...

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Customer Experience Mapping Helps Find the Best Way to Serve Your Customers

Mapping a Great Customer Experience

Best mobile strategy? Ask the right questions first.

Want to Increase Conversion? Avoid the Working Brain.

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