Articles Archives - Page 17 of 17

Conversion Rate, eCommerce, Mobile

Mobile User Experience Design Must Be Part of Your Ecommerce Strategy

For years, creating a top-notch ecommerce user experience (UX) was primarily about creating a simple, intuitive desktop website. While desktop site design and functionality remain paramount for busine...

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Mobile, Technology

Banks lag when it comes to mobile user experience

Now more than ever, businesses are ramping up their UX efforts because the positive ROI of a good Customer Experience is becoming clear as customer loyalty and profits increase. And it’s not just th...

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Digital Strategy, UX Design

Top Five Tips For Making Your BI Solutions User Friendly

When people think of UX (user experience) design, it’s often in the context of e-commerce or B2C websites or apps – designing with the goal of making things more intuitive and appealing for shoppe...

UpTop Team

Development, eCommerce, Technology, Website Design

Adaptive design or progressive enhancement?

A lot of business blogs will suggest that you start your web development conversation by deciding whether you need to build either a responsive or an adaptive website. There’s some confusion inheren...

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CX, Journey Mapping, UX Design, UX Research

Customer Experience Mapping Helps Find the Best Way to Serve Your Customers

Mapping a great customer experience: Part 2 In Part 1 of this series on customer experience mapping, we provided a quick introduction and overview. As you’ll recall, customer experience mapping is a...

UpTop Team

CX, Journey Mapping

Mapping a Great Customer Experience

Now that we have GPS to lead us wherever we need to go, many of us wouldn’t think about unfolding and poring over a traditional map to chart out a trip. So it may sounds a little old-fashioned when ...

UpTop Team

Digital Strategy, Mobile, UX Research

Best mobile strategy? Ask the right questions first.

If you’ve been slow to create mobile-friendly versions of your website – or go one step farther and create a standalone app – the stats that keep rolling out about the predominance of smart pho...

UpTop Team

Conversion Rate

Want to Increase Conversion? Avoid the Working Brain.

Our brain has two states … a lazy one and a working one, as I like to call them (both states are always working, just one is much lazier). Daniel Kahneman referred to them as “System 1 and System ...

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Mobile User Experience Design Must Be Part of Your Ecommerce Strategy

Banks lag when it comes to mobile user experience

Top Five Tips For Making Your BI Solutions User Friendly

Adaptive design or progressive enhancement?

Customer Experience Mapping Helps Find the Best Way to Serve Your Customers

Mapping a Great Customer Experience

Best mobile strategy? Ask the right questions first.

Want to Increase Conversion? Avoid the Working Brain.

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