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Podcast
UX Research

How to Build a Research Program on a Tight Budget

In this episode, host Michael Woo sits down with UX Research Director Scott Klein to explore how organizations can develop an effective research program, even with tight budgets and minimal resources. Research is often seen as a luxury, but with the right approach, it becomes a powerful tool for improving business outcomes, optimizing user experiences, and driving measurable success.
Digital Strategy, UX Design

How to Measure the Impact of UX Design

In this episode, hosts Craig Nishizaki and Michael Woo dive into the essential topic of measuring the impact of UX design. UX is often seen as difficult to quantify, but tying UX metrics to business outcomes is crucial for securing investment, optimizing user experiences, and driving measurable success.
Digital Strategy, Leadership

Mastering the Art of Effective Storytelling

In this episode, Craig Nishizaki and Chris Hare, founder of The Storied Future, talk about the power of storytelling, and how stories—particularly atomic stories—can help businesses establish a brand and grow. Learn the difference between stories and narratives, and how you can create your own brand narrative through different storytelling techniques.
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