design process Archives

Digital Strategy, UX Design, Website Design

Elements of an Effective B2B Web Strategy

Hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target pe...

UpTop Team

Design Thinking, UX Design

How to Create Velocity and Alignment for Your Vision

In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid refle...

UpTop Team

UX Design, Website Design

5 Reasons Your Internal IT Group Shouldn’t Handle Your Website Redesign

Businesses need to regularly revisit and refine their digital assets to keep them fresh, optimized, and aligned with current best practices. If your website has become outdated or unresponsive to user...

Michael Woo

CX, Design Thinking, Digital Strategy, Journey Mapping, Process, UX Design, UX Research

How to Solve Your Organization’s Most Complex Digital Problems

Design sprints play a crucial role in enacting change in healthcare digital systems. Find out why this is only one tool in the toolbox of strategic design thinking....

Michael Woo

Design Thinking

Improve Team Strategy with Design Sprinting

Coming up with fresh, innovative ideas isn’t always easy. Real creativity can often seem just out of reach, or something that only gifted visionaries are capable of. But creativity is a skill that c...

UpTop Team

Design Thinking, UX Design

UpTop’s Ideal UX Process

No one day at a design agency is the same, especially here at UpTop. Every project that comes in is different, and every client is unique. Requirements, timelines, and budgets swirl like the wind. You...

UpTop Team

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Insights Tagged With design process

Elements of an Effective B2B Web Strategy

How to Create Velocity and Alignment for Your Vision

5 Reasons Your Internal IT Group Shouldn’t Handle Your Website Redesign

How to Solve Your Organization’s Most Complex Digital Problems

Improve Team Strategy with Design Sprinting

UpTop’s Ideal UX Process

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