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CX, UX Design, UX Research

Gartner APPS Recap: Emotions Charge Experience

Think about the last time you had an excellent experience, whether that is online or in-store. What did that make you feel? Happy, engaged and satisfied are common words used when customers relate goo...

UpTop Team

UpTop uses data to inform design decisions

Conversion Rate, UX Design, UX Research, Website Design

Your Conversion Problem May Actually Be a Design Problem

Your organization’s sales projections are flat-lining. Your marketing department has tried countless promotional offers on a variety of products, you’ve got an active social media presence and ana...

UpTop Team

Businessman and businesswoman holding megaphone

Design Thinking, UX Design

5 Must-See Ted Talks on Design for Business Leaders

Whether you’re leading your organization’s marketing department, the head of IT or making leadership decisions in another role within your enterprise, it pays to look at the challenges you face on...

UpTop Team

Development, Process, Program Management, Project Management

How to Ensure Design and Development Work in Tandem

Launching a website or application is no small feat. Looming deadlines and tight budget constraints can make the job difficult—even if everything goes right the first time. Behind the scenes, if des...

UpTop Team

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Gartner APPS Recap: Emotions Charge Experience

Your Conversion Problem May Actually Be a Design Problem

5 Must-See Ted Talks on Design for Business Leaders

How to Ensure Design and Development Work in Tandem

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