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Design Thinking, UX Design

Let’s Solve Your Five Biggest User Experience Problems

The panel we assembled: Leigh Allen- Aredondo, Head of User Experience, Spruce Up and Host of Podcast UX Cake Michael Woo, UX Manager, UpTop Craig Nishizaki, Sr. Director of Business, Design, and Deve...

UpTop Team

CX, Journey Mapping, UX Research

Why Your Business Should Do Journey Mapping too

Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client work - we get into situations where we need improve how we do things, both inter...

UpTop Team

CX, UX Design

Why UX Will Make or Break Your Business

User experience might be the most underrated part of growing a successful business. Far too many companies treat it like an afterthought, rather than a primary goal. And this is to their detriment. Su...

UpTop Team

Lure Boomers to buy into milliennial first world

UX Design

4 UX Tips To Lure Baby Boomers to Buy Into a Millennial-First World

It’s hard to argue that the maturation of the Millennial generation hasn’t dramatically altered the landscape of the global economy. As the first generation to be digital natives, this group is in...

UpTop Team

CX, UX Design

Why CEO’s Cannot Be Skeptical About Budgeting For UX

Halfway through 2017, savvy organizations are already laying the foundation for their 2018 strategies and building the budgets that will help them reach their goals. In Part 1 of this series we examin...

UpTop Team

Digital Strategy, UX Research

Top 3 Data Analytics to Track for Better UX

Businesses that hope to remain relevant must begin to leverage big data analytics to inform decisions that will foster greater user experience. Research firm Gartner reports that by 2020, customer exp...

UpTop Team

Design Thinking, UX Design, UX Research

UpTop’s UX Discovery Workshop

Our UX team recently conducted a 3-day Discovery Workshop for a client in the healthcare industry. Their company was using an analog process for their clients’ paperwork; thus, we were tasked with f...

UpTop Team

Enterprise, Legacy Systems, UX Research

Why Discovery Matters: Updating Legacy Systems Within Enterprise UX

As a business grows and the needs of employees and customers change, it is important to understand that the organization’s internal system is not a one-time project that can be checked off the to-do...

UpTop Team

Design Thinking, UX Design, UX Research

Prototyping in UX: When, How, and Why

In 2018, the rockets will fire and NASA’s next generation Space Launch System will fly off into space, marking the start of a new generation of spaceflight. However, its journey begins six years ear...

UpTop Team

Design Thinking, UX Design

UpTop’s Ideal UX Process

No one day at a design agency is the same, especially here at UpTop. Every project that comes in is different, and every client is unique. Requirements, timelines, and budgets swirl like the wind. You...

UpTop Team

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Let’s Solve Your Five Biggest User Experience Problems

Why Your Business Should Do Journey Mapping too

Why UX Will Make or Break Your Business

4 UX Tips To Lure Baby Boomers to Buy Into a Millennial-First World

Why CEO’s Cannot Be Skeptical About Budgeting For UX

Top 3 Data Analytics to Track for Better UX

UpTop’s UX Discovery Workshop

Why Discovery Matters: Updating Legacy Systems Within Enterprise UX

Prototyping in UX: When, How, and Why

UpTop’s Ideal UX Process

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