research Archives

CX, UX Research

Uncovering Pain Points: How Qualitative Research Improves Customer Experience

In this episode, Michael Woo chats with Cristie Schrader, a seasoned UX researcher and product designer at UpTop, about the transformative role of qualitative research in creating exceptional customer...

UpTop Team

Digital Strategy, Leadership, UX Design

How Business and Design Leaders Can Work Together to Unlock Customer Value

In this episode, UpTop’s Michael Woo is joined by Troy Parke, and they talk about how business and design leaders can collaborate more effectively to generate greater value for their customers....

UpTop Team

Design Thinking, UX Design

How to Create Velocity and Alignment for Your Vision

In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid refle...

UpTop Team

Design Thinking, Digital Strategy, Journey Mapping, UX Design

The Complete Guide to Design Thinking

How can your organization benefit from a design thinking approach. Use this comprehensive guide to structure your next digital project....

Michael Woo

UX Design, UX Research

[Infographic] Who is responsible for digital addiction?

We live our lives consumed by screens We spend an average of 10 hours and 39 minutes per day looking at a screen. And as I type this, I realize that I might be above average, between 8 hours of workin...

UpTop Team

Process, UX Design, UX Research

Why Growth Hacking Is UX Design

Sitting at the crossroads of engineering, data science, and creative marketing is a growing trend that the start-up industry has termed “growth hacking.” Although not quite a buzzword – yet,...

UpTop Team

Enterprise, Legacy Systems, UX Research

Why Discovery Matters: Updating Legacy Systems Within Enterprise UX

As a business grows and the needs of employees and customers change, it is important to understand that the organization’s internal system is not a one-time project that can be checked off the to-do...

UpTop Team

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Uncovering Pain Points: How Qualitative Research Improves Customer Experience

How Business and Design Leaders Can Work Together to Unlock Customer Value

How to Create Velocity and Alignment for Your Vision

The Complete Guide to Design Thinking

[Infographic] Who is responsible for digital addiction?

Why Growth Hacking Is UX Design

Why Discovery Matters: Updating Legacy Systems Within Enterprise UX

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