research Archives

CX, UX Research

Uncovering Pain Points: How Qualitative Research Improves CX

In this episode, Michael Woo chats with Cristie Schrader, a seasoned UX researcher and product designer at UpTop, about the transformative role of qualitative research in creating exceptional customer experiences.

UpTop Team

Digital Strategy, Leadership, UX Design

How Business and Design Leaders Work Together to Unlock Customer Value

In this episode, UpTop’s Michael Woo is joined by Troy Parke, and they talk about how business and design leaders can collaborate more effectively to generate greater value for their customers.

UpTop Team

Process, UX Design, UX Research

The UX Multiplier: Designing Products That Sell Themselves

Sitting at the crossroads of engineering, data science, and creative marketing is a growing trend that the start-up industry has termed “growth hacking.” The term arose out of the continuously...

UpTop Team

Design Thinking, UX Design

How to Create Velocity and Alignment for Your Vision

In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid reflections and pivotal moments from his career, shedding light on the evolution of design methodologies and problem-solving approaches.

UpTop Team

Design Thinking, Digital Strategy, Journey Mapping, UX Design

The Complete Guide to Design Thinking

How can your organization benefit from a design thinking approach. Use this comprehensive guide to structure your next digital project.

Michael Woo

Enterprise, Legacy Systems, UX Research

Why UX Discovery Matters: Updating Enterprise Legacy Systems

As your business scales, it is vital to regularly maintain and update your internal systems to meet the changing needs of employees and customers. This is not a one-time project...

UpTop Team

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Uncovering Pain Points: How Qualitative Research Improves CX

How Business and Design Leaders Work Together to Unlock Customer Value

The UX Multiplier: Designing Products That Sell Themselves

How to Create Velocity and Alignment for Your Vision

The Complete Guide to Design Thinking

Why UX Discovery Matters: Updating Enterprise Legacy Systems

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